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The Programmatic Digest
108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
Nov 22, 2022
Carlos Villanueva, programmatic expert, discusses programmatic experiments, testing during optimization, mentorship, community, and understanding other channels. Highlights include Carlos' unexpected experiment results, his approach to educating junior teams, the value of mentorship, and the importance of work-life balance.
45:48
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Quick takeaways
- Mentorship and community are crucial for personal and professional growth, providing industry trends, insights, and guidance.
- Experimentation is key in programmatic advertising, optimizing campaigns through curiosity, data analysis, and continuous strategy rethinking.
Deep dives
Importance of Mentorship and Community
Mentorship and being part of a community are crucial for personal and professional growth. Carlos highlights the value of finding a community of like-minded individuals, such as the programmatic meetup, where one can discuss industry trends, share insights, and seek guidance. Moreover, he emphasizes the importance of mentorship, both as a mentee and as a mentor. Carlos encourages individuals to seek out mentors, even outside their organization, through platforms like LinkedIn, webinars, or conferences. He also stresses the importance of bringing something valuable to the mentorship relationship, such as sharing industry articles or insights, fostering a mutual exchange of knowledge and growth.
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