The Programmatic Digest 108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
Nov 22, 2022
Carlos Villanueva, programmatic expert, discusses programmatic experiments, testing during optimization, mentorship, community, and understanding other channels. Highlights include Carlos' unexpected experiment results, his approach to educating junior teams, the value of mentorship, and the importance of work-life balance.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 6min
The Importance of Sharing Personal Stories and Experiences
05:35 • 17min
The Importance of Rewatching and Rereading for New Insights
23:03 • 2min
Programmatic Buying Training and the Importance of Community and Mentorship
25:15 • 4min
The Importance of Seeking Out a Mentor
29:22 • 13min
The Importance of Work-Life Balance and Asking Questions
42:48 • 3min