Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic.
Timestamp:
00:01:55 - Who is Carlos
00:03:59 - Carlos’ first role in the programmatic space
00:06:09 - Carlos’ day-to-day life
00:08:21 - The importance of experimenting when it comes to programmatic activation
00:13:18 - How results are being measured
00:16:07 - An experiment with a completely different result than what Carlos was expecting
00:19:52 - How Carlos continue educating himself and pass it on to junior-level teams
00:26:43 - The programmatic community and mentorship
00:32:30 - The importance of understanding other channels
00:41:15 - One fun fact about Carlos
00:44:00 - Carlos’ advice to his younger self
Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
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- Carlos Villanueva
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- Alexa Gabrielle Ramos - Podcast Editor
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- S and S Creative Media - Podcast and Media Manager
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