108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
The Programmatic Digest
Programmatic Buying Training and the Importance of Community and Mentorship
This chapter discusses the program offered by Ellen Parker Consulting that trains future marketers in programmatic buying, covering topics such as programmatic landscape, industry trends, targeting, and optimization. They also highlight the importance of community and mentorship in the programmatic field.
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