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17min chapter
108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
The Programmatic Digest
The Importance of Sharing Personal Stories and Experiences
In this chapter, they discuss the importance of sharing personal stories and experiences to inspire others. They also introduce the topic of programmatic advertising and best practices for optimization. The speaker explains the concept of their job to their daughter using an analogy of passing out flyers at a mall to attract people to a store.
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