AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Programmatic Digest
114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address
Jan 10, 2023
Seraj Bharwani, an expert in programmatic advertising, addresses the question of whether media buying is based on currency or measurement. He also touches on the importance of brand safety. The podcast explores topics such as the consumer journey, democratizing programmatic advertising, mapping results, and two podcasts hosted by Seraj: Journey Insider and The Luminaries.
38:53
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- The Loomin platform aims to simplify programmatic advertising by visualizing the consumer journey and optimizing campaigns based on touchpoints.
- The true value of media lies in the results derived from advertising efforts, requiring marketers to correlate their strategies to specific outcomes.
Deep dives
Simplifying Programmatic Advertising with Loomin
Loomin is a programmatic advertising platform that aims to simplify the process of buying media by introducing the concept of a consumer journey. The platform allows users to easily set up and manage campaigns, with a focus on mapping out the different touchpoints along the customer journey. By visualizing the journey on a single canvas, Loomin helps marketers better understand the flow of their advertising and optimize their campaigns accordingly. The platform also emphasizes the importance of unduplicated reach, ensuring that audiences are not reached repeatedly across different platforms. Additionally, Loomin aims to provide an intuitive interface that makes programmatic trading more accessible for marketers at all levels, democratizing programmatic advertising. Overall, the goal of Loomin is to simplify the setup process, improve reporting capabilities, and ultimately drive better results for advertisers.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode