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114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address

The Programmatic Digest

CHAPTER

Democratizing Programmatic Advertising and an Accelerator Program

This chapter explores how programmatic advertising is accessible to all brands, regardless of size. It highlights the concept of removing limitations to allow brands to run their desired campaigns, and mentions an accelerator program that trains future marketers in programmatic advertising skills.

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