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2min chapter
114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address
The Programmatic Digest
Democratizing Programmatic Advertising and an Accelerator Program
This chapter explores how programmatic advertising is accessible to all brands, regardless of size. It highlights the concept of removing limitations to allow brands to run their desired campaigns, and mentions an accelerator program that trains future marketers in programmatic advertising skills.
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