Seraj Bharwani
Talks about currency and measurement, addresses the question: Is media buying based on currency or measurement, and touches on brand safety.
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Jan 10, 2023 • 39min
114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address
Seraj Bharwani, an expert in programmatic advertising, addresses the question of whether media buying is based on currency or measurement. He also touches on the importance of brand safety. The podcast explores topics such as the consumer journey, democratizing programmatic advertising, mapping results, and two podcasts hosted by Seraj: Journey Insider and The Luminaries.
