This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety.
Timestamp:
00:01:22 - Who is Seraj Bahrwani
00:04:38 - Talking about the consumer journey
00:11:45 - The Journey Metaphor
00:13:04 - Democratizing programmatic advertising
00:13:17 - There should be no limits on what people want to run
00:14:45 - Communicating the end results to clients
00:17:34 - The currency is in the results driven from it
00:22:13 - Unduplicated reach explained
00:25:55 - Discussing customer propensity
00:27:46 - Messy Middle Loop
00:29:42 - Awareness of education
00:30:25 - One thing you should remember from this episode
00:33:17 - One thing Seraj wishes he knew then that he knows now
Guest Information:
- Seraj Bharwani
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- The Journey Insider podcast
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- Illuminaries Forum –
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Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
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- Alexa Gabrielle Ramos - Podcast Editor
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- S and S Creative Media - Podcast and Media Manager
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