The Programmatic Digest 120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation
Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:01:15 - Who is Brett Middleton
00:03:30 - Brett’s college journey
00:06:17 - 2 wins and a challenge
00:10:40 - Why do people feel burnt out
00:14:07 - Steps someone can take to avoid burnout
00:19:14 - How to get started when you don’t have a background in programmatic
00:29:08 - Errors as opportunities
00:31:49 - The use of STF reduces human errors
00:36:33 - Don’t make it hard on yourself
00:42:42 - C.A.M.P.A.I.G.N.
00:45:30 - How traders think about performance optimization
00:48:08 - Using STFs for Quality Assurance
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
-
Brett Middleton
Meet Our Team:
-
Hélène Parker - Chief Programmatic Coach
-
Alexa Gabrielle Ramos - Podcast Editor
-
S and S Creative Media - Podcast and Media Manager
Let’s keep in touch: Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q