The Programmatic Digest 121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success
Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
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Timestamp:
00:00:25 - Recap of the previous episodes in this series
00:01:05 - What this episode entails
00:01:43 - The grass you stand on should be green enough since you’re the one pouring water.
00:03:51 - Does agency size matter?
00:05:03 - How teams are setup
00:12:50 - Optimization Series March 2023
00:16:05 - Pros and cons of different staffing models.
00:21:44 - Why are there a lot of burnt out and frustrated traders out there
00:22:04 - Brett’s thoughts about the secon staffing model
00:23:01 - Helene’s Bonus Staffing Model
00:29:34 - The feeling of having to touch multiple channels
00:30:12 - A bonus staffing model from Brett
00:32:45 - Helene’s thoughts about a staffing model with silos
00:37:27 - Mistakes are lessons
00:39:22 - When and why hire freelancers
00:41:11 - If the PNL doesn’t allow a junior and senior staffing
00:48:41 - Words of Wisdom from Brett
Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
- Brett Middleton
Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
- Alexa Gabrielle Ramos - Podcast Editor
- S and S Creative Media - Podcast and Media Manager
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