Build a Better Agency Podcast

Reflecting on agency ownership as the new year approaches, the discussion dives into niche selection and the ideal size of agencies for profitability. Learn about effective hybrid work models and the necessity for dedicated in-house account services. The speaker emphasizes fostering a culture of continuous growth within teams and how to adapt services for long-term success. By exploring these strategies, listeners are encouraged to envision how to differentiate their agencies and teams in 2025.

Michael E. Gerber, a renowned business guru and author of 'The E-Myth Revisited,' shares invaluable insights for agency owners. He emphasizes the necessity of stepping away from daily operations to focus on strategic growth. Discussions center around the importance of systemic solutions, the concept of agency entrepreneurship, and the use of structured frameworks for scalability. Gerber advocates for transforming from technicians to visionaries, encouraging agency leaders to embrace their entrepreneurial spirit and create lasting impact.

In this discussion, Lori Highby, an expert in agency operations and instructor for AE Bootcamps, dives into the pivotal role of account executives. She highlights the importance of clear communication and the need for agency owners to support AEs in achieving their goals. The conversation covers the challenges AEs face, the integration of AI in their roles, and the value of collaborative learning. Highby emphasizes that a strong focus on professional development and recognition fosters a thriving agency culture.

Louise Oliver, owner of Paratus, a PR firm in Alabama, discusses the transformative power of taking a sabbatical. She shares her personal journey of overcoming the fear of disconnecting from her agency. Louise highlights how completely unplugging allowed her team to grow and empowered her leadership. She emphasizes the importance of trust and a strong leadership team while stepping back. The conversation also touches on the unique challenges agency owners face, particularly during maternity leave, and the necessity of prioritizing self-care for better agency growth.

Sara Daw, the owner of a fractional CFO firm in the UK, discusses the evolving landscape of work where fractional employees are becoming essential for agencies. She explores the concept of the access economy, allowing agencies to tap into diverse skills without full-time commitments. Sara emphasizes the importance of psychological ownership in fractional relationships and offers strategies to foster connection and teamwork in hybrid environments. This conversation provides valuable insights for agency leaders on shaping a future-ready workforce.

Agency owners are loving their teams more than ever, despite business challenges. They explore why holistic compensation is key to employee retention, emphasizing that it's not just about salary. Personalized recognition and understanding individual contributions can greatly enhance workplace satisfaction. The discussion also touches on innovative reward systems that promote a culture of gratitude and support, showcasing how these approaches can keep top talent engaged and motivated.

Susan Baier, the owner of Audience Audit, helps agencies navigate the challenges of winning new business in today’s landscape. She emphasizes the power of research studies to enhance thought leadership and attract clients without heavy prospecting. By teaching and educating their audience, agencies can build trust and shorten sales cycles. Baier suggests transforming research insights into compelling content, emphasizing adaptability, and highlights the importance of positioning as a strategic partner for better client relationships.

Carolyn Lodge, a COO and agency owner known for her unique insights into the CEO/COO relationship, discusses the rising trend of hiring COOs in agencies. She highlights the importance of emotional intelligence and adaptability for successful collaboration. Carolyn delves into the challenges of cybersecurity and managing workforce expectations while navigating the shifting dynamics of agency operations. She emphasizes the COO's critical role in integrating AI and shares tips on conducting effective COO interviews to find the right fit for agency growth.

Marquel Russell, a business scaling expert, shares his insights on redefining agency growth beyond mere expansion. He emphasizes the importance of profitability, client relationships, and operational efficiency. Listeners learn about decentralizing operations and empowering teams to enhance growth. Marquel also discusses shifting mindsets for true freedom and work-life balance. Through anecdotes and actionable strategies, he encourages agency owners to reflect on their goals and create a fulfilling entrepreneurial lifestyle.

Tamsen Webster, an expert in change and author of "Say What They Can't Unhear," shares her insights on creating transformational change in agencies. She discusses how understanding human behavior can enhance communication and foster acceptance. Tamsen emphasizes shifting from pain-driven motivation to more sustainable, empathetic strategies. She also introduces nine core principles for actionable change and the necessity of aligning changes with team beliefs and individual self-concepts, providing practical tools for lasting impact.