In this discussion, Tessa White, the Job Doctor with 25 years in HR, shares insights on modern employer-employee dynamics shaped by the pandemic. She highlights how generational differences affect workplace expectations and the importance of effective communication. Tessa also dives into strategies for fostering loyalty beyond benefits, emphasizing personalized job experiences and transparency in salary discussions. With her journey from HR to empowering individuals, she offers actionable advice for agency owners to enhance employee engagement and retention.
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question_answer ANECDOTE
Job Doctor's TikTok Rise
Tessa White started the Job Doctor on TikTok after retiring from HR to help employees.
Her posts unexpectedly went viral, gaining 10,000 followers in three days and millions later.
insights INSIGHT
Adversarial Employer-Employee Relations
Employer-employee relationships have become adversarial, especially with younger generations.
Poor communication and younger workers' preference to leave rather than confront worsen this divide.
volunteer_activism ADVICE
Earn Loyalty with Career Paths
Start career pathing discussions on day one and clarify skill-building opportunities.
Share ownership or profit-sharing to create employee loyalty and align interests.
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In this episode of Build a Better Agency Drew McLellan talks with Tessa White, also known as the Job Doctor. Tessa has a rich background with 25 years in HR and a fascinating journey that saw her pivot from corporate life to empower individuals in the workforce, all during the turbulent times of late 2020. What started as a simple endeavor on TikTok quickly transformed into a massive platform with millions of followers and a compelling new book, “The Unspoken Truths for Career Success.”
We explore the evolving dynamics of employer-employee relationships, the importance of effective communication, and how generational perspectives are reshaping the workplace. Tessa offers eye-opening strategies for building loyalty, beyond merely providing great benefits or flexible work conditions.
Whether you’re an agency owner struggling with the concept of loyalty in the modern workforce or looking for innovative ways to connect with your team, this episode is packed with transformative insights. Join us as Tessa White breaks down what employees really crave in their careers and how business owners can adapt to these changing demands. Grab your notepad; you won’t want to miss this!
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
Understanding the disconnect between employers and employees
How to foster employee loyalty in a changing workforce
The importance of career pathing from day one
Rethinking compensation and rewards
The power of customization in the workplace
How to build stronger relationships in hybrid and remote environments