How to Scale a Business

Tonya Eberhart shares how she went from selling vacuums door-to-door to becoming a leader in personal branding. She breaks down why your personal story is the key to standing out in today’s crowded market and explains the real difference between rebranding and refreshing. Tonya also talks about common mistakes businesses make when it comes to branding and how to avoid them. Whether you're just starting out or looking to refine your brand, Tonya’s insights will get you thinking about branding in a whole new way!Chapters00:00:00 – A Story of Transformation Begins00:01:08 – From Door-to-Door Sales to Media Powerhouse - Tonya Eberhart00:01:53 – The Birth of a Revolutionary Branding Idea00:03:07 – Unlocking the True Power of Personal Branding00:04:47 – Navigating the Digital Branding Landscape00:07:11 – The Key to Understanding Your Brand's Core00:12:10 – The Secret to Attracting Your Ideal Customer00:14:33 – Avoid These Common Branding Pitfalls00:17:13 – Crafting a Brand That Truly Defines You00:18:28 – Building a Brand That Resonates and Inspires00:19:53 – How to Showcase Your Brand to the World00:21:10 – The Difference Between Rebranding and Refreshing00:24:57 – Personal Branding vs. Business Branding: The Big Debate00:26:25 – Wrapping Up: Lasting Insights on BrandingLinks and ResourcesTonya on LinkedInTonya on InstagramBrandFaceBe Bold Branding PodcastAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chad Brown shares his journey from building a successful media production company to facing a major leadership crisis that nearly cost him everything. He opens up about how his relentless pursuit of success strained his family and burned out his team, leading to a wake-up call that transformed the way he runs his business. Chad explains how he shifted his focus to building a people-centered organization and the lessons he learned about leadership, trust, and scaling a lean operation. His story offers valuable insights for anyone looking to balance growth with sustainable leadership. Chapters00:00:00 - Kicking Off: A Deep Dive into Scaling with Chad Brown00:01:00 - Chad’s Leap into Media: From Weddings to Big Brands00:03:20 - The Grind: Personal Sacrifice and Industry Clout00:05:45 - Burnout Reality: The Moment Everything Changed00:09:30 - A New Approach: Transforming Leadership & Team Dynamics00:12:45 - Lean and Mean: Operational Strategies that Work00:16:55 - Trust and Leadership: Building Teams that Thrive00:23:20 - Final Takeaways: Lessons Learned and Next StepsLinks and ResourcesChad on LinkedInFounder FreedomAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of Legal Rank, host Emma Edmonds sits down with J.B. Harris, a distinguished attorney from Miami known for his impactful work in tobacco litigation and his adventurous spirit. With a legal career spanning over four decades, J.B. has been recognized as one of the Top 100 Lawyers by The National Trial Lawyers in 2020 and 2021. Beyond the courtroom, he’s trekked to Mount Everest Base Camp and hiked across the peaks of Mongolia and Yellowstone. Dive into J.B.'s unique path, his passion for justice, and the personal and professional mountains he's yet to conquer.Links And Resources: J.B. Harris on LinkedIn Emma Edmonds on LinkedInNOVA Injury LawThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a product they truly need, and delivering a "wow" experience that keeps them coming back. He also shares hard-earned lessons on what works—and what doesn’t—when it comes to scaling a business.Chapters00:00:00 – Welcome to the Journey of Scaling00:00:27 – Jon Morrison: From Scrounging to Thriving00:02:15 – Entrepreneurial Beginnings: Scrambling for Solutions00:04:05 – Discovering the Niche: The Heart of Entrepreneurship00:06:23 – Serving Your Tribe: The Power of Connection00:10:15 – Elevating with Service: What Makes a Business Stand Out00:14:35 – Business Success: Frameworks that Transform00:19:45 – Taking the Leap: Strategies to Scale Smartly00:25:30 – Scaling Your Business: Lessons from the Frontline00:28:48 – Wrapping Up: Key Takeaways for Entrepreneurs00:30:05 – Conclusion and Final ThoughtsLinks And Resources:Jon MorrisonJon on LinkedInNow Start With Who by Jon MorrisonGet ClearGet Clear AISegmentologyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the How to Scale a Business Podcast, host Casey Haakinson welcomes April Elizabeth, owner of Innovative Commercial Capital, to discuss how her firm is revolutionizing the lending industry for small businesses. April shares her journey from high net worth banking to creating a more intentional lending platform that offers solutions tailored to businesses of all types. From working capital loans to real estate investments and franchising support, April dives into the holistic approach her firm takes to ensure long-term success for clients. Learn how April’s passion for helping businesses scale, combined with her strategic partnerships, has made her a key player in the lending space. Don’t miss her insights on how to navigate a tough market, stay competitive, and continuously grow in the world of business finance.Links And Resources: Innovative Commercial Capital April Elizabeth on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Asmâa Methqal, founder of Fire and Flow, shares how business leaders often become their own biggest obstacles to success, getting in their own way. She explains the importance of balancing drive and action with intuition and self-awareness. Asmâa also talks about how leaders can break through internal roadblocks by focusing on personal growth and fulfillment, not just external goals. Through practical insights, she shows how this shift can lead to more sustainable business growth and a deeper sense of purpose.Chapters00:00:00 – From Burnout to Breakthrough: How Asmâa Methqal Started a Movement00:01:00 – The Power of Listening to Your Body’s Intuition for Business Success00:04:43 – Why Inner Work is the Missing Key to Scaling Your Business00:07:43 – Embodying Leadership: The Game-Changer for High Performers00:12:54 – Practical Tools to Blend Fire and Flow for Maximum Impact00:18:30 – Harnessing Intuition: How Trusting Your Gut Can Transform Your Business00:24:17 – Final Thoughts: Building Resilience and Systems for Sustainable GrowthLinks and ResourcesAsmâa on LinkedInAsmâa MethqalSkoolMaestra | Business MarketingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of replacing clients. If you're ready to rethink your approach to growth, this episode is for you.Chapters00:00:00 - Welcome and Introducing Alex Nghiem: The Journey to High-Paying Clients00:00:15 - Why Big Clients Matter: The True Power of Higher-Ticket Deals00:01:05 - Alex's Story: How Selling a Business Unlocked the Secrets of Client Value00:02:38 - Small Clients, Big Challenges: The Hidden Costs of Low-Budget Work00:04:20 - Unlocking the Benefits: Why High-End Clients Stick Around00:07:23 - Finding the Sweet Spot: How Mid-Market Clients Can Fuel Sustainable Growth00:13:20 - Proven Strategies: How to Land Lucrative Mid-Market Clients00:19:52 - Avoid These Pitfalls: The Common Mistakes People Make with High-End Clients00:23:45 - Wrapping Up: Final Takeaways and Key Insights for Scaling with ConfidenceLinks And Resources:Alex on LinkedInExitable AgencyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, host Casey Haakinson welcomes Gene Volfe, the partner and head of Growth & Scale Partners. With nearly three decades of marketing experience, Gene shares invaluable insights into demand generation and lead strategies that empower startups and established businesses alike to thrive in competitive landscapes. Discover how to craft effective growth strategies, leverage cutting-edge tools, and measure success to maximize ROI. Tune in for practical advice and inspiration to take your business to the next level!Links And Resources: Growth & Scale Partners Gene Volfe on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies. He explains how subtle branding changes, like adjusting a website's layout or tweaking messaging, can have a huge impact on business growth. David also dives into the role of consumer psychology in building trust and loyalty, revealing the key to scaling a business successfully.Chapters00:00:00 – Uncovering the Journey: From Nonprofit Work to Global Marketing00:00:24 – The Moment Everything Changed: Cancer, Life, and the Pivot to Entrepreneurship00:02:57 – Founding Northgate Marketing: Building a Global Business from Scratch00:05:48 – Why Most Marketing Fails: Key Insights Every Business Needs to Know00:08:53 – Beyond the Logo: The Subtle Power of Branding and Emotional Connections00:12:36 – The Secret Sauce: David’s Frameworks and Methodologies for Success00:18:45 – Chipping Away the Marble: Discovering Your Brand’s True Identity00:25:03 – Scaling Your Business: Why Your Team and Values Matter More Than You Think00:27:52 – Final Takeaways: Key Lessons for Entrepreneurs Ready to ScaleLinks and ResourcesDavid Allen TracyNorthgate MarketingDavid on LinkedInDavid’s LinkTreeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this exciting episode of the Legal Ranked podcast, host Casey Haakinson sits down with digital marketing expert Chris Moreno, owner of Wonderful Websites. Chris shares his journey from importing steam cleaners to becoming a specialist in helping attorneys dominate Google search rankings. Discover how his company blends Google Ads and SEO strategies to help law firms achieve top organic rankings, avoid hefty ad costs, and bring in valuable client leads. Chris also reveals insider tips on how attorneys can stand out online by staying active with blogs, videos, and Google reviews. Don't miss this insightful discussion packed with actionable advice!Links And Resources:Wonderful WebsitesChris Moreno on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!