How to Scale a Business

Jon Morrison shares his journey from struggling entrepreneur to building a scalable, successful business. He explains how focusing on customer service, finding the right niche, and delivering consistent results helped him break through the noise in a competitive market. Jon talks about the importance of understanding who you’re serving, creating a product they truly need, and delivering a "wow" experience that keeps them coming back. He also shares hard-earned lessons on what works—and what doesn’t—when it comes to scaling a business.Chapters00:00:00 – Welcome to the Journey of Scaling00:00:27 – Jon Morrison: From Scrounging to Thriving00:02:15 – Entrepreneurial Beginnings: Scrambling for Solutions00:04:05 – Discovering the Niche: The Heart of Entrepreneurship00:06:23 – Serving Your Tribe: The Power of Connection00:10:15 – Elevating with Service: What Makes a Business Stand Out00:14:35 – Business Success: Frameworks that Transform00:19:45 – Taking the Leap: Strategies to Scale Smartly00:25:30 – Scaling Your Business: Lessons from the Frontline00:28:48 – Wrapping Up: Key Takeaways for Entrepreneurs00:30:05 – Conclusion and Final ThoughtsLinks And Resources:Jon MorrisonJon on LinkedInNow Start With Who by Jon MorrisonGet ClearGet Clear AISegmentologyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the How to Scale a Business Podcast, host Casey Haakinson welcomes April Elizabeth, owner of Innovative Commercial Capital, to discuss how her firm is revolutionizing the lending industry for small businesses. April shares her journey from high net worth banking to creating a more intentional lending platform that offers solutions tailored to businesses of all types. From working capital loans to real estate investments and franchising support, April dives into the holistic approach her firm takes to ensure long-term success for clients. Learn how April’s passion for helping businesses scale, combined with her strategic partnerships, has made her a key player in the lending space. Don’t miss her insights on how to navigate a tough market, stay competitive, and continuously grow in the world of business finance.Links And Resources: Innovative Commercial Capital April Elizabeth on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Asmâa Methqal, founder of Fire and Flow, shares how business leaders often become their own biggest obstacles to success, getting in their own way. She explains the importance of balancing drive and action with intuition and self-awareness. Asmâa also talks about how leaders can break through internal roadblocks by focusing on personal growth and fulfillment, not just external goals. Through practical insights, she shows how this shift can lead to more sustainable business growth and a deeper sense of purpose.Chapters00:00:00 – From Burnout to Breakthrough: How Asmâa Methqal Started a Movement00:01:00 – The Power of Listening to Your Body’s Intuition for Business Success00:04:43 – Why Inner Work is the Missing Key to Scaling Your Business00:07:43 – Embodying Leadership: The Game-Changer for High Performers00:12:54 – Practical Tools to Blend Fire and Flow for Maximum Impact00:18:30 – Harnessing Intuition: How Trusting Your Gut Can Transform Your Business00:24:17 – Final Thoughts: Building Resilience and Systems for Sustainable GrowthLinks and ResourcesAsmâa on LinkedInAsmâa MethqalSkoolMaestra | Business MarketingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Alex Nghiem breaks down why chasing small clients might be holding your business back and shows how landing mid-market and high-paying clients can make a huge difference in your profits and stability. He explains the hidden costs of working with low-budget clients and offers strategies for targeting businesses that will stick around longer and pay more. Alex also shares his own experiences, offering real-world insights on how to scale your business without getting caught in the constant churn of replacing clients. If you're ready to rethink your approach to growth, this episode is for you.Chapters00:00:00 - Welcome and Introducing Alex Nghiem: The Journey to High-Paying Clients00:00:15 - Why Big Clients Matter: The True Power of Higher-Ticket Deals00:01:05 - Alex's Story: How Selling a Business Unlocked the Secrets of Client Value00:02:38 - Small Clients, Big Challenges: The Hidden Costs of Low-Budget Work00:04:20 - Unlocking the Benefits: Why High-End Clients Stick Around00:07:23 - Finding the Sweet Spot: How Mid-Market Clients Can Fuel Sustainable Growth00:13:20 - Proven Strategies: How to Land Lucrative Mid-Market Clients00:19:52 - Avoid These Pitfalls: The Common Mistakes People Make with High-End Clients00:23:45 - Wrapping Up: Final Takeaways and Key Insights for Scaling with ConfidenceLinks And Resources:Alex on LinkedInExitable AgencyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, host Casey Haakinson welcomes Gene Volfe, the partner and head of Growth & Scale Partners. With nearly three decades of marketing experience, Gene shares invaluable insights into demand generation and lead strategies that empower startups and established businesses alike to thrive in competitive landscapes. Discover how to craft effective growth strategies, leverage cutting-edge tools, and measure success to maximize ROI. Tune in for practical advice and inspiration to take your business to the next level!Links And Resources: Growth & Scale Partners Gene Volfe on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

David Allen Tracy shares how his unexpected path—from nonprofit work and battling cancer to becoming the CEO of Northgate Marketing—shaped his unique approach to business. David talks about the importance of understanding a company's core values and story to create effective marketing strategies. He explains how subtle branding changes, like adjusting a website's layout or tweaking messaging, can have a huge impact on business growth. David also dives into the role of consumer psychology in building trust and loyalty, revealing the key to scaling a business successfully.Chapters00:00:00 – Uncovering the Journey: From Nonprofit Work to Global Marketing00:00:24 – The Moment Everything Changed: Cancer, Life, and the Pivot to Entrepreneurship00:02:57 – Founding Northgate Marketing: Building a Global Business from Scratch00:05:48 – Why Most Marketing Fails: Key Insights Every Business Needs to Know00:08:53 – Beyond the Logo: The Subtle Power of Branding and Emotional Connections00:12:36 – The Secret Sauce: David’s Frameworks and Methodologies for Success00:18:45 – Chipping Away the Marble: Discovering Your Brand’s True Identity00:25:03 – Scaling Your Business: Why Your Team and Values Matter More Than You Think00:27:52 – Final Takeaways: Key Lessons for Entrepreneurs Ready to ScaleLinks and ResourcesDavid Allen TracyNorthgate MarketingDavid on LinkedInDavid’s LinkTreeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this exciting episode of the Legal Ranked podcast, host Casey Haakinson sits down with digital marketing expert Chris Moreno, owner of Wonderful Websites. Chris shares his journey from importing steam cleaners to becoming a specialist in helping attorneys dominate Google search rankings. Discover how his company blends Google Ads and SEO strategies to help law firms achieve top organic rankings, avoid hefty ad costs, and bring in valuable client leads. Chris also reveals insider tips on how attorneys can stand out online by staying active with blogs, videos, and Google reviews. Don't miss this insightful discussion packed with actionable advice!Links And Resources:Wonderful WebsitesChris Moreno on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Michelle Gifford shares how she grew her Instagram following from 18,000 to over 238,000 in just two years by focusing on strategy instead of trends or gimmicks. She breaks down how using Instagram to connect with your audience, rather than just promoting your business, can completely change the game. Michelle also gives practical tips on creating content that attracts, nurtures, and converts followers into loyal customers. If you're struggling to make Instagram work for your business, this conversation offers a clear roadmap to start seeing real results!Chapters00:00:00 - Meet Michelle Gifford: The Instagram Strategist Who’s Changing the Game00:00:40 - From Frustration to 238K Followers: How Michelle Transformed Her Strategy00:03:18 - The Secret Power of Instagram Stories: Why They Matter More Than You Think00:04:56 - Too Late to Start on Instagram? Here’s Why the Best Time Is Now00:07:37 - How to Create Instagram Content That Actually Works00:13:12 - The 3-2-1 Framework for Instagram Success00:22:40 - The Key to Scaling Your Business on Instagram (And Beyond)Links And Resources:Michelle GiffordMichelle on InstagramMichelle on LinkedInGrow the GramInsta Social SocietyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, host Casey Haakinson sits down with Tanya Shrivastava, co-founder and CEO of Moktality Inc. Tanya dives into the world of grant writing and strategic consulting for nonprofits, sharing how Moktality Inc. helps organizations secure funding to drive meaningful change. With over 11 years of experience, Tanya discusses the importance of client relationships, adaptability, and data-driven decision-making in the evolving nonprofit landscape. Learn how Moktality Inc. connects nonprofits with funders, navigates financial uncertainties, and drives impactful solutions through comprehensive fundraising strategies.Links And Resources:Moktality Inc.Tanya Shrivastava on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale A Business, host Casey Haakinson sits down with Dr. Frank L. Douglas, Ph.D., M.D., a renowned problem solver and innovator. Dr. Douglas shares his incredible journey from academia to the pharmaceutical industry, and his groundbreaking work in addressing systemic discrimination. As the founder of Safe Haven Dialogues, Dr. Douglas explains how reframing problems and focusing on equity and inclusion can empower individuals and transform organizations. Tune in to hear his personal stories and learn more about his mission to create a more inclusive and equitable workplace environment.Links And Resources:Safe Haven DialoguesDr. Frank L Douglas on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!