Hector has a conversation with Steve Cummins to dig into the challenges and strategies that define effective tech marketing. Steve shares how companies can avoid common pitfalls, get past flashy trends, and focus on what really moves the needle for their audiences. They talk about the importance of consistency, picking the right platforms, and staying true to a brand’s voice, even in a fast-changing landscape. Steve’s approach offers a straightforward, no-nonsense guide for tech companies looking to make an impact without getting lost in the noise.

Chapters

00:00:00 - Introduction & Warm Welcome
00:00:33 - Steve Cummins' Path to Marketing
00:02:53 - Tackling Tech Marketing Hurdles
00:04:47 - Proven Strategies to Elevate Tech Marketing
00:05:44 - Avoiding Costly Marketing Missteps
00:10:32 - Gaining Momentum Through Targeted Focus
00:16:37 - The Power of Consistent Marketing Practices
00:21:24 - Exploring the Future: New Marketing Technologies
00:23:45 - Closing Insights and Final Reflections

Links and Resources

Steve on LinkedIn
Solent Strategies
The Marketing Mix Podcast
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

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How Steve Cummins Reaches a Hard-to-Impress Tech Audience