Hector welcomes Natalie Doyle Oldfield; an incredible author, coach, and speaker. Natalie shares her journey from navigating the 2008 market crash to developing a research-backed framework for building trust in business. She talks about the role of trust equity in solving common business challenges like client retention, sales slumps, and customer complaints, while breaking down her trust triangle model. Together, they explore how building trust can change organizations for the better and drive sustainable growth.

Chapters

00:00:00 - Opening the Gateway to Trust
00:00:29 - From Marketing to a Market Crash
00:02:19 - The Trust That Builds Businesses
00:04:07 - A Framework Born from Crisis
00:06:36 - Spotting Hidden Trust Barriers
00:12:21 - When Trust Transforms Teams
00:18:23 - Decoding the Trust Triangle
00:23:01 - A Final Word on Trust’s Power

Links and Resources

Natalie on LinkedIn
Success Through Trust
The Power of Trust: How Top Companies Build, Manage and Protect It
Trusted: The Proven Path To Customer Loyalty And Business Growth
Building Trust With Your Customers: A Workbook : Eight Guiding Principles to Building and Protecting Trust
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

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How Natalie Doyle Oldfield’s Trust-First Philosophy Overhauls Organizational Culture