Ross McDaniel joins the show for a follow-up conversation that takes us through his journey of building Trellis Coffee Bar. Ross shares what he experienced while moving from the digital marketing space into launching a brick-and-mortar coffee shop. Plus, lessons learned about community partnerships, navigating local permitting, and creating a space that fosters connection. Tune in to hear how local businesses can grow through strategies like social proof, visibility, and customer loyalty while keeping the focus on delivering a consistent and quality experience.

Chapters

00:00:00: Welcoming Ross McDaniel Back
00:00:23: The Start of Trellis Coffee Bar
00:02:44: Facing the Unexpected in Local Business
00:06:06: Cracking the Code on Permits
00:10:32: How Social Proof Fuels Growth
00:12:51: Mastering Competency and Local Strategy
00:18:33: Turning Reviews into a Growth Engine
00:23:33: Closing Thoughts on Scaling with Consistency

Links and Resources

Ross on LinkedIn
Trellis Coffee Bar
Fencepost
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

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How Ross McDaniel’s Local Vision Is Revolutionizing the Coffee Scene