How to Scale a Business

In this episode, Michelle Gifford shares how she grew her Instagram following from 18,000 to over 238,000 in just two years by focusing on strategy instead of trends or gimmicks. She breaks down how using Instagram to connect with your audience, rather than just promoting your business, can completely change the game. Michelle also gives practical tips on creating content that attracts, nurtures, and converts followers into loyal customers. If you're struggling to make Instagram work for your business, this conversation offers a clear roadmap to start seeing real results!Chapters00:00:00 - Meet Michelle Gifford: The Instagram Strategist Who’s Changing the Game00:00:40 - From Frustration to 238K Followers: How Michelle Transformed Her Strategy00:03:18 - The Secret Power of Instagram Stories: Why They Matter More Than You Think00:04:56 - Too Late to Start on Instagram? Here’s Why the Best Time Is Now00:07:37 - How to Create Instagram Content That Actually Works00:13:12 - The 3-2-1 Framework for Instagram Success00:22:40 - The Key to Scaling Your Business on Instagram (And Beyond)Links And Resources:Michelle GiffordMichelle on InstagramMichelle on LinkedInGrow the GramInsta Social SocietyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale a Business, host Casey Haakinson sits down with Tanya Shrivastava, co-founder and CEO of Moktality Inc. Tanya dives into the world of grant writing and strategic consulting for nonprofits, sharing how Moktality Inc. helps organizations secure funding to drive meaningful change. With over 11 years of experience, Tanya discusses the importance of client relationships, adaptability, and data-driven decision-making in the evolving nonprofit landscape. Learn how Moktality Inc. connects nonprofits with funders, navigates financial uncertainties, and drives impactful solutions through comprehensive fundraising strategies.Links And Resources:Moktality Inc.Tanya Shrivastava on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of How to Scale A Business, host Casey Haakinson sits down with Dr. Frank L. Douglas, Ph.D., M.D., a renowned problem solver and innovator. Dr. Douglas shares his incredible journey from academia to the pharmaceutical industry, and his groundbreaking work in addressing systemic discrimination. As the founder of Safe Haven Dialogues, Dr. Douglas explains how reframing problems and focusing on equity and inclusion can empower individuals and transform organizations. Tune in to hear his personal stories and learn more about his mission to create a more inclusive and equitable workplace environment.Links And Resources:Safe Haven DialoguesDr. Frank L Douglas on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Geoff Woods takes us through his journey from a successful career in medical device sales to becoming a leader in the AI-driven business world. He shares how AI has reshaped his approach to leadership and decision-making, and its role as a powerful tool for strategic thinking. Geoff discusses the challenges executives face in adopting AI, the mistakes most leaders make, and how this technology can dramatically improve business outcomes. He also talks about the potential of AI to revolutionize how leaders approach their roles, offering listeners valuable insights into the future of business strategy. Don’t miss it!Chapters00:00:00 - The Journey Begins: From Medical Sales to AI Leadership with Geoff Woods00:01:01 - Discovering "The One Thing" and Building a Business Empire00:03:00 - When AI Becomes the Mission: How Geoff Woods Found His Next Calling00:05:00 - Scaling to New Heights: AI’s Role in Explosive Business Growth00:06:38 - Strategic Thinking with AI: Why It’s Your Competitive Edge00:09:40 - Avoiding AI Missteps: Common Mistakes Leaders Make00:11:00 - Real-World Impact: How AI is Solving Complex Business Problems00:17:55 - Mastering AI Communication: Unlocking the Full Potential of AI00:23:06 - Whole Foods Case Study: How AI Transformed a Pitch in 16 MinutesLinks And Resources:Geoff on LinkedInAI Leadership The AI-Driven Leader by Geoff WoodsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Jessica Miller shares insights on how entrepreneurs can grow significantly by sprucing up what they already have, rather than constantly chasing new opportunities. She discusses the importance of creating an offer that resonates with potential clients and explains how optimizing existing processes can lead to higher profits with less effort. Jessica challenges the common approach of adding more to a business and instead advocates for focusing on what works best, making this a must-listen for anyone looking to streamline and scale their business.Chapters00:00:00 - A Warm Welcome and Today’s Big Topic: Scaling Your Business Effortlessly00:00:34 - Jessica Miller’s Entrepreneurial Roots: From Startup to Scaling Expert00:01:02 - The ‘Hell Yes’ Offer: The Secret to Making Your Business Irresistible00:02:46 - Unlocking Profits: How to Optimize Offers for Maximum Revenue00:04:34 - Avoiding the Traps: Common Business Pitfalls and How to Overcome Them00:07:39 - Mapping the Client Journey: Strategies for Seamless Sales Optimization00:13:24 - Actionable Advice: Practical Steps You Can Take to Grow Your Business Today00:25:40 - Wrapping Up: Key Takeaways and How to Get in Touch with JessicaLinks and ResourcesJessica on InstagramJessica Miller CoachingIt’s Your Offer PodcastOptimization Scorecard (Free!)Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Robert Brill, CEO of Brill Media and recognized by the Inc 5000 list, unpacks the critical role of Standard Operating Procedures (SOPs) in scaling a business effectively. From starting as a solopreneur to orchestrating a top-tier media buying agency, Robert shares his transformative journey and the pivotal insights he gained along the way. Delving into the nuances of transitioning from a practitioner to a managerial role, he discusses how embracing SOPs and a strategic vision can significantly enhance operational efficiency and business growth. This episode is a treasure trove of practical wisdom for anyone looking to scale their business through disciplined processes and visionary leadership.Chapters:00:00:00 - Welcoming Robert Brill, CEO of Brill Media00:00:21 - The Evolution of Brill Media from Solo Venture to Leading Agency00:02:16 - Setting Strategic Goals for Business Growth00:04:13 - Insights from Industry Veterans and Scaling Businesses00:05:26 - Day-to-Day Responsibilities and Growth Strategies of a CEO00:06:11 - Leveraging White Label Partnerships for Expansion00:08:36 - Key Growth Phases and Organizational Development in Business00:09:44 - How Standard Operating Procedures Facilitate Scaling00:11:37 - The Impact of SOPs on Staff Performance and Client Satisfaction00:13:44 - Role of SOPs in Supporting Less Experienced Team Members00:15:39 - Evolution of Leadership and Management Practices in Scaling00:17:32 - Preparing for Next-Level Growth: Strategic Planning and SOPs00:19:57 - Mastering Delegation for Business Scalability00:22:20 - Wrapping Up: How to Connect with Robert and Brill MediaLinks And Resources:Brill MediaRobert Brill on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Be sure to subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Roy Dekel shares how his experiences as a SEAL operator and entrepreneur intersect, shaping his approach to leadership and business growth. He reveals the intense challenges and lessons learned from the military that have directly influenced his journey in the startup world. Roy also discusses the importance of resilience, adaptability, and making tough decisions, providing listeners with a raw and honest look at what it takes to succeed in both life and business. His insights into real estate technology and the strategic use of AI offer a unique perspective on overcoming obstacles and seizing opportunities in a rapidly changing industry.Chapters00:00:00 - Kickoff with Hector and Introduction of Roy Dekel00:01:00 - Roy Dekel’s Journey: From Israel to SEAL Operator00:01:51 - The Birth and Rapid Growth of SetSchedule00:02:45 - Military Lessons: Shaping Roy’s Entrepreneurial Path00:05:48 - The Harsh Realities and Eye-Openers in Business00:08:42 - Where It All Began: The SetSchedule Origin Story00:10:39 - Stumbles and Success: Mistakes That Shaped the Journey00:13:25 - Shifting Gears: From Investor to Leading CEO00:18:36 - Staying Agile: How Roy Masters the Art of Pivoting00:21:02 - Roy’s Take on AI: A Game-Changer or Just Hype?00:22:50 - Unveiling the Secret Sauce: Patience in Scaling a Business00:23:57 - Wrapping Up: Final Thoughts and FarewellLinks and ResourcesRoy on LinkedInRoy Dekel’s FoundationRoy DekelAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Zack Zeller is a sales expert who achieves high-ticket sales without relying on traditional sales calls. He’s here today to talk about a  fresh approach that leverages strategic communication and targeted messaging to close significant deals. This conversation is a game-changer for anyone struggling with outdated sales tactics! Tune in to revolutionize your approach to selling and learn how to boost your sales without ever picking up the phone.Chapters00:00:00 - Unpacking the Secrets of High-Ticket Sales with Zack Zeller00:01:15 - From Traditional Sales to Digital Success: Hector's Journey00:04:10 - Overcoming Common Sales Missteps and the Elephant in the Room00:09:25 - The Power of Trust: Selling Without a Sales Call00:13:55 - Real-World Success: Case Studies on High-Ticket Sales00:19:20 - Four Essential Steps to Scaling Your Sales Process00:23:15 - Closing High-Ticket Sales Without a Call00:28:45 - Wrap-Up and Exclusive Offers from Zack ZellerLinks and Resources:Zack Zeller on LinkedInThis Shouldn’t WorkAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading Radaro in North America. He discusses the biggest challenges facing logistics providers, the importance of modern technology, and how Radaro’s innovative platform is helping companies achieve greater efficiency and visibility. Tune in for insights on overcoming tech debt, maximizing ROI, and the exciting future of logistics.Links And Resources:RadaroJoe Thull on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the How to Scale a Business podcast, host Casey Haakinson sits down with William (Bill) McGinnis, founder of K2 Transportation, and Jim Gussman, sales executive, to explore the fascinating story behind this Chicago Land Area logistics company. Bill shares his journey from being introduced to the industry by his father-in-law to starting his own successful company. Discover how K2 Transportation grew from a small family business into a reputable player in the logistics sector, emphasizing core values and customer relationships. Jim also discusses the exciting future projects and technological advancements that are shaping the company's growth. Tune in to learn valuable insights on starting and scaling a business in the competitive trucking logistics industry.Links And Resources:K2 TransportationWilliam (Bill) McGinnis on LinkedInJim Gussman on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!