How to Scale a Business

In this episode, Geoff Woods takes us through his journey from a successful career in medical device sales to becoming a leader in the AI-driven business world. He shares how AI has reshaped his approach to leadership and decision-making, and its role as a powerful tool for strategic thinking. Geoff discusses the challenges executives face in adopting AI, the mistakes most leaders make, and how this technology can dramatically improve business outcomes. He also talks about the potential of AI to revolutionize how leaders approach their roles, offering listeners valuable insights into the future of business strategy. Don’t miss it!Chapters00:00:00 - The Journey Begins: From Medical Sales to AI Leadership with Geoff Woods00:01:01 - Discovering "The One Thing" and Building a Business Empire00:03:00 - When AI Becomes the Mission: How Geoff Woods Found His Next Calling00:05:00 - Scaling to New Heights: AI’s Role in Explosive Business Growth00:06:38 - Strategic Thinking with AI: Why It’s Your Competitive Edge00:09:40 - Avoiding AI Missteps: Common Mistakes Leaders Make00:11:00 - Real-World Impact: How AI is Solving Complex Business Problems00:17:55 - Mastering AI Communication: Unlocking the Full Potential of AI00:23:06 - Whole Foods Case Study: How AI Transformed a Pitch in 16 MinutesLinks And Resources:Geoff on LinkedInAI Leadership The AI-Driven Leader by Geoff WoodsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Jessica Miller shares insights on how entrepreneurs can grow significantly by sprucing up what they already have, rather than constantly chasing new opportunities. She discusses the importance of creating an offer that resonates with potential clients and explains how optimizing existing processes can lead to higher profits with less effort. Jessica challenges the common approach of adding more to a business and instead advocates for focusing on what works best, making this a must-listen for anyone looking to streamline and scale their business.Chapters00:00:00 - A Warm Welcome and Today’s Big Topic: Scaling Your Business Effortlessly00:00:34 - Jessica Miller’s Entrepreneurial Roots: From Startup to Scaling Expert00:01:02 - The ‘Hell Yes’ Offer: The Secret to Making Your Business Irresistible00:02:46 - Unlocking Profits: How to Optimize Offers for Maximum Revenue00:04:34 - Avoiding the Traps: Common Business Pitfalls and How to Overcome Them00:07:39 - Mapping the Client Journey: Strategies for Seamless Sales Optimization00:13:24 - Actionable Advice: Practical Steps You Can Take to Grow Your Business Today00:25:40 - Wrapping Up: Key Takeaways and How to Get in Touch with JessicaLinks and ResourcesJessica on InstagramJessica Miller CoachingIt’s Your Offer PodcastOptimization Scorecard (Free!)Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Robert Brill, CEO of Brill Media and recognized by the Inc 5000 list, unpacks the critical role of Standard Operating Procedures (SOPs) in scaling a business effectively. From starting as a solopreneur to orchestrating a top-tier media buying agency, Robert shares his transformative journey and the pivotal insights he gained along the way. Delving into the nuances of transitioning from a practitioner to a managerial role, he discusses how embracing SOPs and a strategic vision can significantly enhance operational efficiency and business growth. This episode is a treasure trove of practical wisdom for anyone looking to scale their business through disciplined processes and visionary leadership.Chapters:00:00:00 - Welcoming Robert Brill, CEO of Brill Media00:00:21 - The Evolution of Brill Media from Solo Venture to Leading Agency00:02:16 - Setting Strategic Goals for Business Growth00:04:13 - Insights from Industry Veterans and Scaling Businesses00:05:26 - Day-to-Day Responsibilities and Growth Strategies of a CEO00:06:11 - Leveraging White Label Partnerships for Expansion00:08:36 - Key Growth Phases and Organizational Development in Business00:09:44 - How Standard Operating Procedures Facilitate Scaling00:11:37 - The Impact of SOPs on Staff Performance and Client Satisfaction00:13:44 - Role of SOPs in Supporting Less Experienced Team Members00:15:39 - Evolution of Leadership and Management Practices in Scaling00:17:32 - Preparing for Next-Level Growth: Strategic Planning and SOPs00:19:57 - Mastering Delegation for Business Scalability00:22:20 - Wrapping Up: How to Connect with Robert and Brill MediaLinks And Resources:Brill MediaRobert Brill on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Be sure to subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Roy Dekel shares how his experiences as a SEAL operator and entrepreneur intersect, shaping his approach to leadership and business growth. He reveals the intense challenges and lessons learned from the military that have directly influenced his journey in the startup world. Roy also discusses the importance of resilience, adaptability, and making tough decisions, providing listeners with a raw and honest look at what it takes to succeed in both life and business. His insights into real estate technology and the strategic use of AI offer a unique perspective on overcoming obstacles and seizing opportunities in a rapidly changing industry.Chapters00:00:00 - Kickoff with Hector and Introduction of Roy Dekel00:01:00 - Roy Dekel’s Journey: From Israel to SEAL Operator00:01:51 - The Birth and Rapid Growth of SetSchedule00:02:45 - Military Lessons: Shaping Roy’s Entrepreneurial Path00:05:48 - The Harsh Realities and Eye-Openers in Business00:08:42 - Where It All Began: The SetSchedule Origin Story00:10:39 - Stumbles and Success: Mistakes That Shaped the Journey00:13:25 - Shifting Gears: From Investor to Leading CEO00:18:36 - Staying Agile: How Roy Masters the Art of Pivoting00:21:02 - Roy’s Take on AI: A Game-Changer or Just Hype?00:22:50 - Unveiling the Secret Sauce: Patience in Scaling a Business00:23:57 - Wrapping Up: Final Thoughts and FarewellLinks and ResourcesRoy on LinkedInRoy Dekel’s FoundationRoy DekelAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Zack Zeller is a sales expert who achieves high-ticket sales without relying on traditional sales calls. He’s here today to talk about a  fresh approach that leverages strategic communication and targeted messaging to close significant deals. This conversation is a game-changer for anyone struggling with outdated sales tactics! Tune in to revolutionize your approach to selling and learn how to boost your sales without ever picking up the phone.Chapters00:00:00 - Unpacking the Secrets of High-Ticket Sales with Zack Zeller00:01:15 - From Traditional Sales to Digital Success: Hector's Journey00:04:10 - Overcoming Common Sales Missteps and the Elephant in the Room00:09:25 - The Power of Trust: Selling Without a Sales Call00:13:55 - Real-World Success: Case Studies on High-Ticket Sales00:19:20 - Four Essential Steps to Scaling Your Sales Process00:23:15 - Closing High-Ticket Sales Without a Call00:28:45 - Wrap-Up and Exclusive Offers from Zack ZellerLinks and Resources:Zack Zeller on LinkedInThis Shouldn’t WorkAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Subscribe to How to Scale a Business! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of "How to Scale a Business," host Casey Haakinson sits down with Joe Thull, CEO and head of American operations at Radaro, a company revolutionizing logistics and trucking. Joe shares his unique background, starting with his time scaling Geek Squad at Best Buy, to now leading Radaro in North America. He discusses the biggest challenges facing logistics providers, the importance of modern technology, and how Radaro’s innovative platform is helping companies achieve greater efficiency and visibility. Tune in for insights on overcoming tech debt, maximizing ROI, and the exciting future of logistics.Links And Resources:RadaroJoe Thull on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode of the How to Scale a Business podcast, host Casey Haakinson sits down with William (Bill) McGinnis, founder of K2 Transportation, and Jim Gussman, sales executive, to explore the fascinating story behind this Chicago Land Area logistics company. Bill shares his journey from being introduced to the industry by his father-in-law to starting his own successful company. Discover how K2 Transportation grew from a small family business into a reputable player in the logistics sector, emphasizing core values and customer relationships. Jim also discusses the exciting future projects and technological advancements that are shaping the company's growth. Tune in to learn valuable insights on starting and scaling a business in the competitive trucking logistics industry.Links And Resources:K2 TransportationWilliam (Bill) McGinnis on LinkedInJim Gussman on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Welcome to another episode of the How to Scale a Business podcast! Today, Casey Haakinson sits down with Chris Walcher, Senior Director of Sales at CollectCO & Cedar Financial, to delve into the revolutionary debt collection platform, CollectCO. Chris explains how CollectCO's unique two-phase system combines a flat fee and contingency model to save creditors money and improve recovery rates. Learn about the innovative technology behind their consumer-centric approach, the challenges in the debt collection industry, and how CollectCO ensures transparency, data security, and compliance. Whether you're a business owner struggling with collections or simply interested in cutting-edge financial solutions, this episode is packed with valuable insights and advice.Links And Resources:CollectCoCedarFinancialChris Walcher on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Danielle Bornowski shares her journey from a nonprofit communications director to a successful entrepreneur. She explains the importance of clear messaging using the StoryBrand framework and offers lead generation and sales strategies. Danielle also discusses the significance of nurturing client relationships and building a supportive community. Chapters00:00:00 - Meet Danielle Bornowski00:01:25 - Nonprofit to Business Maven00:02:40 - Mastering Clear Messaging00:06:07 - Lead Gen Magic00:13:56 - Nurturing Success00:17:45 - The Art of Asking for the Sale00:21:34 - StoryBrand Secrets00:23:52 - Parting WisdomLinks And Resources:Danielle on LinkedInDanielle on InstagramDanielle on ThreadsDQB StrategiesLevel Up Your Business with DanielleAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

John Baker, a well-established sales executive and recruiter, shares his expertise on managing a seasonal business. He discusses the importance of early planning, strategic advertising, and the role of a supportive team in achieving business success. John also talks about the value of passion over monetary motivation and how delegation of tasks can lead to higher productivity. Tune in to learn how John maintains his edge and continues to push boundaries in his career while balancing personal and professional life.Chapters:00:00:00 - Welcoming John Baker to How to Scale Your Business00:00:53 - John Baker's Journey and Introduction00:02:40 - Importance of Early Planning for Seasonal Businesses00:05:13 - Strategic Advertising Techniques00:09:11 - Role of a Supportive Team in Business Success00:12:54 - Passion vs. Monetary Motivation in Business00:19:36 - Effective Task Delegation for Higher Productivity00:22:20 - Balancing Professional Success with Personal Life00:25:45 - Personal Development Tips and Leadership Insights00:29:10 - Q&A and Final ThoughtsLinks And Resources:John on LinkedInVector MarketingCutcoAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!