How to Scale a Business

In this episode of the How to Scale a Business podcast, host Casey Haakinson sits down with William (Bill) McGinnis, founder of K2 Transportation, and Jim Gussman, sales executive, to explore the fascinating story behind this Chicago Land Area logistics company. Bill shares his journey from being introduced to the industry by his father-in-law to starting his own successful company. Discover how K2 Transportation grew from a small family business into a reputable player in the logistics sector, emphasizing core values and customer relationships. Jim also discusses the exciting future projects and technological advancements that are shaping the company's growth. Tune in to learn valuable insights on starting and scaling a business in the competitive trucking logistics industry.Links And Resources:K2 TransportationWilliam (Bill) McGinnis on LinkedInJim Gussman on LinkedInThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Danielle Bornowski shares her journey from a nonprofit communications director to a successful entrepreneur. She explains the importance of clear messaging using the StoryBrand framework and offers lead generation and sales strategies. Danielle also discusses the significance of nurturing client relationships and building a supportive community. Chapters00:00:00 - Meet Danielle Bornowski00:01:25 - Nonprofit to Business Maven00:02:40 - Mastering Clear Messaging00:06:07 - Lead Gen Magic00:13:56 - Nurturing Success00:17:45 - The Art of Asking for the Sale00:21:34 - StoryBrand Secrets00:23:52 - Parting WisdomLinks And Resources:Danielle on LinkedInDanielle on InstagramDanielle on ThreadsDQB StrategiesLevel Up Your Business with DanielleAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

John Baker, a well-established sales executive and recruiter, shares his expertise on managing a seasonal business. He discusses the importance of early planning, strategic advertising, and the role of a supportive team in achieving business success. John also talks about the value of passion over monetary motivation and how delegation of tasks can lead to higher productivity. Tune in to learn how John maintains his edge and continues to push boundaries in his career while balancing personal and professional life.Chapters:00:00:00 - Welcoming John Baker to How to Scale Your Business00:00:53 - John Baker's Journey and Introduction00:02:40 - Importance of Early Planning for Seasonal Businesses00:05:13 - Strategic Advertising Techniques00:09:11 - Role of a Supportive Team in Business Success00:12:54 - Passion vs. Monetary Motivation in Business00:19:36 - Effective Task Delegation for Higher Productivity00:22:20 - Balancing Professional Success with Personal Life00:25:45 - Personal Development Tips and Leadership Insights00:29:10 - Q&A and Final ThoughtsLinks And Resources:John on LinkedInVector MarketingCutcoAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ernesto Mandowsky, creator of the Million Dollar Machine, reveals how business owners can break free from stagnation and propel their operations to new heights. Drawing from his extensive experience in the restaurant industry, Ernesto shares his insights on turning chaotic business practices into streamlined systems that drive consistent success. He explains the importance of clear priorities, effective collaboration, and disciplined processes, giving advice on how to optimize digital workspaces and leverage tools like Notion. You’ll gain perspectives from Ernesto on overcoming growth challenges, identifying blind spots, and implementing strategies that foster sustained business excellence!Chapters:00:00:00 - Introduction: Meet Ernesto Mandowsky, the Million Dollar Machine creator.00:01:02 - Background: From chaotic kitchens to business success secrets.00:02:34 - Scaling Solutions: Tackling growth challenges head-on.00:05:00 - Vulnerability: Why asking for help is your secret weapon.00:08:01 - Project Management: Mastering digital workspaces for productivity.00:15:04 - 6P System: Ernesto’s blueprint for business success.00:21:04 - Success Stories: Real-life transformations and results.00:24:13 - Conclusion: Key takeaways and connect with Ernesto.Links And Resources:Ernesto Mandowsky on LinkedInThe Million Dollar MachineErnesto on InstagramErnesto on YouTubeNewBee by Ernesto MandowskyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Allen Kopelman shares his journey from being a chef to founding a successful payment processing company. He discusses the challenges and changes in the industry, from the early days of phone-line credit card machines to the current era of WiFi-enabled devices. Allen explains the importance of adapting to technological advancements and staying ahead of industry trends, while also addressing the pitfalls businesses might face with major providers like PayPal and Stripe. This is a must-listen for business owners looking to safeguard their financial operations.Chapters00:00:00 - Welcome to the Show: Introducing Allen Kopelman00:01:00 - From Chef to Payment Processing Pioneer: Allen's Unlikely Journey00:02:54 - The Tech Revolution: Transforming Payment Processing00:06:02 - David vs. Goliath: Competing with Industry Giants00:11:29 - Secrets to Smooth Transactions: Best Practices Revealed00:12:43 - Avoiding Disaster: Top Fraud Prevention Tips00:17:30 - The Fine Print: Why Reading Terms of Service Matters00:20:45 - Scammers Exposed: Shocking Identity Theft Stories00:27:48 - Parting Wisdom: Final Thoughts and How to ConnectLinks and ResourcesAllen KopelmanAllen on LinkedInNationwide Payment SystemsSchedule Your Appointment with Nationwide Payment SystemsB2B Vault: The Biz to Biz PodcastAllen’s LinkTreeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ryan Redding is here to share his unexpected journey from an accidental marketer to a key player in revamping home service businesses. Ryan explains how a simple side project turned into a thriving enterprise, dramatically increasing revenue for clients by focusing on customer experience and effective digital strategies. He discusses how important it is to understand the needs of your client, how to leverage AI in a responsible way, and being empathetic in business interactions. Be sure to tune in as Ryan talks about the lessons learned from his unique path and the impact of customer-centric approaches on business growth.Chapters:00:00:00 - Kicking Off with Ryan Redding: Marketing Guru and Levergy Owner00:00:46 - Ryan's Unexpected Entry into the World of Marketing00:02:32 - Building Websites for Small Businesses on a Shoestring Budget00:03:44 - From $150K to $6.3M: A Plumber's Journey to Success00:06:07 - Breaking Points: Challenges in Scaling Operations00:08:12 - Why Customer Focus is Key to Business Growth00:12:04 - Harnessing AI and Tech for Better Business Solutions00:17:32 - Mastering Marketing Basics and Understanding Your Customers00:23:26 - Wrapping Up: Final Insights and TakeawaysLinks And Resources:Ryan on LinkedInBlueCollar.CEO PodcastLevergyThe Book On Digital Marketing: For Plumbing & HVAC Contractors by Ryan ReddingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jason Lee, founder of Concierge Business Advisors, shares the strategies he uses to make business decisions. Jason explains how principles like the "minimum effective dose" can be used to make the best of business systems and achieve huge results with minimal effort. He discusses pitfalls that a lot of people experience in business growth, the importance of aligning vision with team goals, and how technology, particularly AI, can play a crucial role in enhancing decision-making processes.Chapters:00:00:00 - Welcome & Meet Jason Lee00:01:00 - Frameworks for Scaling Your Business00:03:00 - From Gaming to Business: Jason’s Journey00:05:00 - System Optimization and Network Effects00:07:00 - Common Mistakes & Pitfalls in Business Growth00:09:00 - Aligning Business Vision with Team Goals00:11:00 - Real-Life Examples of Strategic Business Decisions00:15:00 - The Chess Analogy: Adapting Your Business Strategy00:18:00 - Utilizing AI for Messaging and Marketing00:22:00 - The Peace of Clarity: Understanding Your Business00:23:00 - Contact Information & Final Thoughts Links And Resources:Jason LeeJason on LinkedInConcierge Business AdvisorsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dan Mott shares his journey from a marketing professional who despised sales to a social selling expert who has mastered the art of relationship-building on LinkedIn. Dan discusses his proven three-step approach: creating engaging content, developing an effective engagement strategy, and implementing a proactive prospecting system. He shares how these methods not only increased his business's revenue but also changed his perspective on sales. Listeners will learn how to leverage social media to build authentic connections and scale their businesses efficiently.Chapters:00:00:00 - Kicking Things Off with Dan Mott00:00:37 - From Sales Hater to LinkedIn Innovator00:03:36 - The Triple Threat of Social Selling00:06:13 - Crafting Content that Converts00:08:45 - The Art of Writing Engaging Posts00:11:20 - Balancing Quality and Quantity in Content00:14:52 - Engagement Masterclass: Tips and Tricks00:17:18 - Building Genuine Connections00:19:35 - Leveraging Comments and DMs for Success00:21:49 - Prospecting Like a Pro00:27:21 - Final Nuggets and Must-Have ResourcesLinks And Resources:Dan on LinkedInThe LI Social Selling PlaybookMarketing OpsDan’s NewsletterAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Paden Squires, a seasoned CPA, talks about how important year-round tax considerations are for entrepreneurs. He discusses common tax pitfalls and stresses the importance of proactive planning to prevent end-of-year panic and financial disarray. Paden gives advice on setting up simple, effective systems to manage business finances, ultimately leading to smarter business decisions and smoother tax seasons. His approach breaks down the complexities of tax preparation, aiming to equip business owners with the knowledge to handle their financial responsibilities more confidently.Chapters:00:00:00 - Welcome & Introducing Paden Squires, CPA Extraordinaire00:00:35 - Unpacking Tax Trauma: Personal Stories with Business Impact00:01:57 - Meet Paden: From CPA to Financial Guru00:04:35 - Paden's Journey and Tax Consulting Expertise00:07:18 - Why Robust Financial Systems are Game-Changers for Entrepreneurs00:10:12 - The Critical Role of Accounting Systems in Scaling Businesses00:13:09 - Mastering Taxes: Paden's Strategies for Proactive Planning00:18:34 - Exploring the Future: AI's Transformation of Accounting00:20:43 - Wrapping Up: Key Takeaways & Connecting with PadenLinks And Resources:Paden SquiresPaden on LinkedInBehind Their Success PodcastPaden on YouTubeWR TaxPaden’s LinkTreeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dustin Riechmann shares his journey from traffic engineer to successful digital marketer and entrepreneur. Dustin discusses the challenges of balancing family life with professional ambitions, his experiences with starting and scaling multiple online businesses, and his foray into podcasting and digital marketing. He offers insights into the power of podcast guesting, his approach to coaching, and how he strategically used his marketing expertise to scale businesses effectively. Dustin provides practical advice for entrepreneurs on growth and scalability, illustrating his points with personal anecdotes and professional milestones.Chapters:00:00:00 - Welcome to the Show: Meet Dustin Riechmann00:00:37 - From Traffic Engineer to Entrepreneur: Dustin's Origin Story00:01:32 - The Leap to Digital Marketing00:02:33 - Pivotal Moments: Fire Creek Snacks and the COVID Challenge00:03:05 - First Steps in Podcast Guesting: A Game-Changing Discovery00:04:18 - Crafting a Coaching Empire from Scratch00:06:26 - The Power of Masterminds: Evolving Dustin’s Business Model00:08:44 - Overcoming Obstacles: Scaling a Business in Real-Time00:12:28 - Vision for the Future00:18:00 - Realizations and Growth: The Need for a Scalable Business Model00:23:49 - Wrapping Up: Insights and Where to Connect with DustinLinks And Resources:Dustin on LinkedInEngaged MarriageSimple Success Coaching7-Figure Leap Podcast7-Figure Leap Podcast on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!