How to Scale a Business

Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors!Chapters:00:00:00 - Welcome to the How to Scale a Business Podcast00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro00:00:56 - Why We Focus on Scaling Local Businesses00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals00:08:10 - The Role of Competency in Building Trust00:11:00 - Learning from Early Experiences in Business00:12:07 - Maximizing Visibility and Competency for Local Success00:15:45 - Google vs. Yelp: Regional Preferences and Strategies00:19:01 - Harnessing the Power of Social Proof and Referrals00:23:31 - Final Thoughts and How to Connect with Ross McDanielLinks And Resources:Ross on LinkedInRoss on InstagramFencepost.coTrellis Coffee BarAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jeff Price, VP at Communications Advisory Service Ltd., shares his journey from musician to AV technology expert, highlighting the often-overlooked impact of audio and video solutions in business. Jeff talks about how effective collaboration and communication tools can improve a company’s operations and drive growth. He talks about the importance of high-quality content and user-friendly tech, providing insights into using AV systems for better productivity and engagement. Whether it's optimizing remote work setups or creating immersive environments, Jeff’s practical advice and industry stories will open your eyes to the untapped potential of technology in your business.Chapters:00:00:00 - Unlocking Business Potential with Tech: Insights from Jeff Price00:01:03 - From Rock Star to Tech Guru: Jeff Price's Unique Journey00:02:33 - Tech that Matters: How AV Tools Drive Business Growth00:04:15 - The Unseen Influence of Muzak in Business Spaces00:08:46 - Remote Work Revolution: Evolving with Technology00:11:18 - Cutting-Edge AV Tech and AI: What’s Next?00:14:30 - Overcoming Common Tech Challenges in Business Collaboration00:18:48 - Jeff's Journey: Building Skills and Business Wisdom00:20:05 - Valuable Lessons from Years in the AV Industry00:22:45 - Practical Tips for Effective Communication and Tech Use00:25:37 - Final Thoughts and How to Stay ConnectedLinks And Resources:Jeff on LinkedInCommunications Advisory Service Ltd. (CAS)Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Mike Couvillion Built AlexaGuruLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How George Santacroce Built Reel-TLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

George Torres, the founder of Siembra Academy and a notable figure in the Latin community is dropping by to share his inspiring journey from growing up in East New York, Brooklyn, to becoming a media influencer and cultural pioneer. He discusses the origins of his storytelling website, Sofrito for Your Soul, which started as a college project and quickly grew into a popular platform celebrating Latin culture. George delves into how he navigated the challenges of monetizing his art and the importance of aligning business opportunities with personal values. The conversation also explores George’s approach to storytelling, emphasizing the power of personal memories and community-oriented narratives. George’s insights offer valuable lessons on combining passion with entrepreneurship to make a meaningful impact.Chapters:00:00:00 - Meet George Torres: Brooklyn's Own Media Visionary00:01:30 - Unveiling 'Sofrito for Your Soul' – A Cultural Beacon00:02:53 - Mastering the Blend: Art, Media, and Entrepreneurship00:05:41 - The Power of Storytelling in Business and Community00:07:23 - George's Path: From Passion Project to Cultural Platform00:09:10 - Engaging Communities Through Authentic Narratives00:11:32 - The Impact of Storytelling on Cultural Preservation00:13:06 - Real Talk: Lessons on True Values in Branding00:15:30 - Navigating Partnerships: Aligning Brand Values with Community Expectations00:18:55 - Peering into the Future: Mental Health and the Entrepreneurial Spirit00:22:03 - Wrapping Up: George's Key to Business GrowthLinks And Resources:George on LinkedInSiembra AcademySiembra Academy on LinkedInDaily Sofrito Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Find out why TREUCxO is a business owner X-FactorLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Redg Snodgradd Built EdgeInLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Isaac Stegman, the founder and CEO of Kaizen Coaching, unpacks the art of turning average into exceptional. From the nuances of building a performance coaching empire to strategic insights on leadership and team dynamics, Isaac discusses the universal truths that underpin successful business transformations. Discover how focusing on value alignment and cultural fit can propel your business forward, and learn why the most powerful shifts come from mastering the balance between skill and environment. Join us as Isaac shares his journey and the profound lessons learned from reshaping industries through targeted coaching. Whether you're a budding entrepreneur or a seasoned executive, this episode promises to equip you with the strategies to elevate your own business practices to new heights.Chapters:00:00:00 - Meet Isaac Stegman: Entrepreneur and Coaching Maestro00:00:53 - Unveiling the Secrets of Top-Tier Performance Coaching00:02:30 - Exploring Isaac's Vision: Building Kaizen Coaching and Shaping Industries00:04:44 - Cultivating a Culture of Success: Core Principles00:08:15 - Leadership Insights: Effective Strategies for Executive Coaching00:12:50 - Isaac's Key to Sustainable Business Growth: Core Values Integration00:17:24 - Tough Talks: The Backbone of a Resilient Culture00:23:36 - Life Lessons: Balancing Business with Personal Values00:27:22 - Closing Thoughts: Isaac's Future Projects and Continued Impact in CoachingLinks And Resources:Isaac on LinkedInIsaac on InstagramKaizen CoachingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Yousaf Yunes, a seasoned expert in pay-per-click advertising and e-commerce growth, is here to discuss the intricacies of PPC strategies. He shares how small businesses can leverage paid advertising to scale effectively and increase their return on ad spend. Yousaf offers great tips on creating compelling ad content, the importance of organic sales as a foundation for paid campaigns, and how to use data for targeted marketing efforts. Whether you're a startup looking to initiate your first ad campaign or an established brand aiming to refine your advertising approach, this episode will give you practical advice and strategic insights that can transform your marketing efforts.Chapters:00:00:00 - Introducing Yousaf Yunes: Master of PPC and E-Commerce Growth00:00:24 - Unpacking the Secrets to Scaling E-Commerce through Effective PPC00:02:33 - When is Your Business Ready for Paid Ads? Key Indicators00:05:00 - The Role of Organic Sales in Boosting Paid Ad Efficiency00:09:39 - Harnessing the Power of CRM Data for Targeted PPC Campaigns00:12:12 - Achieving E-Commerce Mastery: Tips for Engagement and Conversion00:15:30 - Leveraging Content and Community for Brand Authority in PPC00:18:57 - The Evolving Role of AI in Enhancing PPC Strategies00:22:21 - How to Connect with Yousaf & Wrapping Up the EpisodeLinks And Resources:Yousaf on LinkedInYRV DynamicsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Sales expert Kevin Lawson is here to talk about transforming standard sales operations into powerful systems for substantial business growth. Kevin shares insightful anecdotes from his own experiences, from humble beginnings in a garage-run family business to developing sophisticated sales strategies that significantly enhance organizational performance. The conversation dives deep into the importance of structured sales processes, revealing how a well-designed system can lead to a 17% increase in sales and forge stronger, more meaningful customer relationships. Whether you're a startup founder or a seasoned business owner, this episode offers invaluable advice on scaling your enterprise efficiently and sustainably.Chapters:00:00:00 - Meet Kevin Lawson: The Sales Strategist with a Tall Presence01:06:00 - From Garage Sales to CEO: Kevin's Journey to the Top02:18:00 - Why Robust Sales Systems are the Backbone of Business Growth03:25:00 - Rethinking Sales: Beyond the Conventional06:21:00 - Leveraging Structure for Superior Sales Results09:45:00 - Exploring Sales Misconceptions and Transformative Approaches13:53:00 - Anatomy of an Effective Sales Process: Insights from Kevin17:27:00 - Unpacking the 'Sterilized' Approach in Sales Techniques20:04:00 - Connect with Kevin & Key Takeaways on Scaling Your Business SmartlyLinks And Resources:Kevin on LinkedInLighthouse Sales AdvisorsTwo Tall Guys Talking Sales PodcastTwo Tall Guys Talking Sales on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!