Dan Mott shares his journey from a marketing professional who despised sales to a social selling expert who has mastered the art of relationship-building on LinkedIn. Dan discusses his proven three-step approach: creating engaging content, developing an effective engagement strategy, and implementing a proactive prospecting system. He shares how these methods not only increased his business's revenue but also changed his perspective on sales. Listeners will learn how to leverage social media to build authentic connections and scale their businesses efficiently.

Chapters:

00:00:00 - Kicking Things Off with Dan Mott
00:00:37 - From Sales Hater to LinkedIn Innovator
00:03:36 - The Triple Threat of Social Selling
00:06:13 - Crafting Content that Converts
00:08:45 - The Art of Writing Engaging Posts
00:11:20 - Balancing Quality and Quantity in Content
00:14:52 - Engagement Masterclass: Tips and Tricks
00:17:18 - Building Genuine Connections
00:19:35 - Leveraging Comments and DMs for Success
00:21:49 - Prospecting Like a Pro
00:27:21 - Final Nuggets and Must-Have Resources

Links And Resources:

Dan on LinkedIn
The LI Social Selling Playbook
Marketing Ops
Dan’s Newsletter
Amplafy Media
Hector Santiesteban on LinkedIn
Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How Dan Mott's Three-Step Approach Redefines Social Selling