How to Scale a Business

Michael Bigos, a visionary branding specialist whose expertise transcends the conventional gives us a look into the intricacies of creating a brand that resonates, telling us about a lot of the psychology behind visual and verbal clarity. From his early days in the military to becoming a beacon of branding wisdom, Michael shares his journey and the transformative strategies that empower businesses to articulate their essence effectively. Through a mix of personal experiences and advice you can utilize, the conversation is an example of how simplifying complexity can be the key to unlocking brand potential. Whether you're a budding entrepreneur or a seasoned business leader, this episode promises to reshape your understanding of branding, encouraging you to think beyond the visual and embrace the narrative power of your brand.Chapters:00:00:00 - Unraveling Brand Mysteries with Michael Bigos00:00:57 - Beyond the Logo: The Soul of Branding00:02:10 - From Military Precision to Branding Excellence00:04:35 - Crafting Messages That Stick00:09:21 - Bridging Personal Identity and Business Branding00:12:13 - Pause for Insight: “Amplafy” Your Reach00:12:42 - Decoding the Branding Triad: Vision, Voice, Visuals00:16:03 - The Brand Experience: Consistency Across Touchpoints00:18:28 - Micro-Messages, Major Impact: The Art of Subtle Influence00:21:16 - Key to Growth: Anchoring Your Brand in 'Why'00:23:46 - Wrap-Up: Thanks for the JourneyLinks And Resources:LinkedInBehanceAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Multifaceted entrepreneur, Brian Lofrumento, went from a soccer-obsessed college student to a global digital marketing guru and he is nothing short of inspiring. Brian pulls back the curtain on the realities of entrepreneurship, emphasizing the significance of mindset, resilience, and the art of monetization beyond the conventional paths. Through recounting personal experiences from his early days of blogging to the establishment of a podcast that reaches audiences in over 150 countries, Brian shares lessons on growth, adaptation, and the power of staying true to one's passion. This conversation not only sheds light on Brian's unique approach to business but also provides strategies for anyone looking to navigate the complexities of entrepreneurship while keeping their passion at the forefront. Get ready to be inspired to turn a simple idea into a global phenomenon.Chapters:00:00:00 - Kicking Off: Meet Brian Lofrumento, the Soccer Blogger Turned Digital Marketing Pro00:01:08 - Goal! Turning a Passion for Soccer into a Global Online Phenomenon00:04:36 - Strategy Shift: When Your Side Hustle Demands to Be Your Main Game00:06:42 - Game Plan: Navigating the Challenges of Monetization and Growth00:08:51 - Team Dynamics: The Art of Passing the Ball in Business00:12:38 - Mastery in Play: The Key Moves for Scaling Your Venture00:14:12 - Staying Onside: Adhering to the Essentials While Growing Your Empire00:17:05 - The Playbook: Brian's Key Strategies for Entrepreneurial Success00:18:40 - Off the Pitch: Life Lessons Learned from Entrepreneurship00:20:19 - Forecasting the Field: Navigating Future Trends in Entrepreneurship00:22:23 - The Final Whistle: Where to Find Brian and Episode Close-UpLinks And Resources:LinkedInInstagramYouTubeTwitter / XThe Wantrepreneur to Entrepreneur PodcastWantrepreneur to Entrepreneur by Brian LofrumentoThe 5 Elements of 6-Figure Businesses by Brian LofrumentoAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Giselle Hudson, a renowned clarity strategist and consultant, is here to discuss the transformative power of clarity in business. Giselle shares her journey from a diverse career background to becoming a beacon of clarity for her clients, emphasizing the crucial mantra, "Clarify before you amplify." She explains how understanding oneself and one's business is pivotal for strategic growth and overcoming common obstacles such as imposter syndrome and fear of vulnerability. Giselle's insights into asking the right questions, coupled with her innovative approaches to leveraging individual and organizational strengths, will provide you with actionable strategies for achieving clarity, enhancing decision-making, and ultimately scaling your businesses effectively. This episode is a treasure trove of wisdom for entrepreneurs and leaders seeking to navigate the complexities of business growth with a clear and focused vision.Chapters:00:00:00 Giselle Hudson’s Diverse Path to Becoming a Clarity Beacon00:01:45 Why Clarity is Your Business's Superpower00:04:57 Cautionary Tales: The Dangers of Premature Expansion00:05:58 Navigating Through Common Clarity Obstacles00:07:25 Unveiling the Process Behind Gaining True Clarity00:09:30 Strategies for Personal and Organizational Clarity00:12:26 Extending Clarity Beyond the Individual to Teams00:14:16 Exploring Clarity in the Age of AI00:16:20 Connect with Giselle: Insights and Opportunities for GrowthLinks And Resources:Giselle HudsonGiselle on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector Santiesteban sits down with Trent Booth, the innovative mind behind Veritas Leadership Group, shares how emotional intelligence (EQ) is the secret ingredient for thriving in leadership and business growth. Transitioning from a high-achieving career at Cutco to developing cutting-edge coaching strategies, Trent reveals how EQ can transform not just personal success but can catalyze profound organizational change. This episode is essential for anyone in the entrepreneurial and leadership sphere, from business owners to corporate executives and beyond, demonstrating that leveraging EQ can significantly enhance team dynamics, operational efficiency, and foster a culture of sustained growth and personal achievement. Trent's journey and insights offer invaluable lessons in embedding emotional intelligence at the heart of business strategy and personal development.Chapters:00:00:00 - Welcome to the How to Scale a Business Podcast00:00:22 - Discovering the Transformative Power of Journaling in Leadership Growth00:00:52 - From Cutco Sales to Founding Veritas Leadership: Trent Booth's Evolution00:02:29 - Unveiling the Critical Role of Emotional Intelligence in Leadership and Growth00:04:34 - How Strategic Coaching Catalyzes Business Success and Personal Fulfillment00:15:59 - Real-World Impact: Emotional Intelligence Driving Organizational Change00:21:35 - Key Reads: Elevating Your Leadership and Managing Your Time Effectively00:24:17 - How to Engage with Veritas Leadership Group for Transformative Coaching00:25:15 - Uncovering the Core of Successful Business Scaling: Identity and Mission Clarity00:26:16 - Wrapping Up: The Enduring Value of Emotional Intelligence in LeadershipLinks And Resources:Trent Booth on LinkedInVeritas Leadership GroupAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Digital marketing maestro Rich Brooks is here to talk to us about the power of digital strategies in scaling businesses. Rich, with his wealth of experience from founding Flyte New Media and Agents of Change, discusses SEO, content optimization, and the pivotal role of AI in revolutionizing marketing approaches. Rich shares his journey from website creation to leveraging cutting-edge digital tools, offering invaluable insights into adapting business models for sustainability and growth. This episode not only gives us a peek at the twists and turns of digital marketing but also illuminates the path for businesses striving to enhance their digital footprint and engage with their audience more effectively. Tune in to discover actionable strategies that promise to elevate your business in the digital era.Chapters:00:00:00 - Meet Rich Brooks: Master of Digital Marketing Growth00:00:57 - The Origin Story: From Sales to Digital Domination00:01:51 - Building an Empire: The Rise of Flyte New Media00:03:15 - Masterclass in Digital Marketing: Tips & Tricks00:09:15 - Metrics That Matter: Key to Marketing Success00:11:17 - The Game Changer: Shifting to Recurring Revenue00:13:47 - Real Success: Transforming SEO into Revenue00:17:17 - The AI Revolution: Future-Proofing Your Marketing00:21:44 - Don't Miss: The Agents of Change Summit00:22:37 - Closing Thoughts: A Heartfelt Thank YouLinks And Resources:LinkedInAgents of ChangeAgents of Change Summitflyte new media Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dr. Felix Bertram, CEO and owner of Skinmed, takes us through his extraordinary journey from a passionate dermatologist to a successful entrepreneur in various creative projects, including a two Michelin star restaurant. He tells us the importance of diversification, the interconnectivity between health, beauty, and business, and his unique approach to marketing and leadership. Honing in on innovation, particularly the role of AI in dermatology and the shift towards preventive medicine, Felix discusses the future trends in the beauty industry and the critical role of team empowerment in scaling a business. This episode gives you a rare glimpse into the mind of a true renaissance man in the business world, blending expertise from different sectors to achieve holistic success​​.Chapters:00:00 Welcome to How to Scale Business! Meet Dr. Felix Bertram: From Dermatology Expert to Multi-Industry Entrepreneur00:00:23 Blending Beauty, Health, and Business: Felix's Journey to a Two Michelin Star Restaurant00:02:36 Felix's Blueprint for Business Expansion and Creative Ventures00:05:22 Business Diversification: Insights from Felix's Success00:08:47 Revolutionizing Skin Care: The Impact of AI in Dermatology00:11:05 Exploring the Intersection of AI and Personalized Skincare00:13:36 Pioneering Preventative Medicine: A New Era in Healthcare00:16:23 Wrapping Up: Insights, Innovations, and How to Follow Felix's WorkLinks And Resources:LinkedInSkinmed DoctorsAesthetics & Biz PodcastSkin’s RestaurantSkinmed InstagramInner Circle 2024The Ugly Faces of Beauty | Felix Bertram | TedxFreiburgAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Adam Wakeling, a seasoned product manager and host of the Product Development Podcast, is here to discuss the intricate process of transitioning from traditional print publishing to the forefront of digital innovation and SaaS product development. Adam shares his firsthand experiences and the lessons learned from steering a publication through the choppy waters of digital transformation. He draws parallels between the past upheavals in the publishing industry and today's challenges and opportunities presented by AI, emphasizing the importance of staying adaptable, understanding market needs, and prioritizing customer feedback. This episode provides amazing insights for leaders and entrepreneurs looking to navigate the ever-evolving digital landscape, highlighting the critical role of product development in achieving sustained business.Chapters:00:00:00 Introducing Adam Wakeling: Pioneering Digital Innovation00:01:12 Transforming Publishing: The Shift to Digital and SaaS00:03:06 Lessons from Digital Transition: Insights for Entrepreneurs00:07:12 Broadening Horizons: Product Development Across Sectors00:09:03 Deep Dive into Product Development: Techniques and Insights00:11:47 Exploring Market Needs and Customer Feedback00:13:22 The Impact of AI on Product Innovation 00:15:36 Adapting to Technological Changes in Business00:17:45 Building and Scaling SaaS Products: A Roadmap00:20:05 Cultivating a Feedback-Driven, Collaborative Culture00:22:00 Wrapping Up: Essential Tips for Aspiring FoundersLinks And Resources:LinkedInThe Product Development PodcastAdam on Twitter / XThe Product Development Podcast on YouTubeThe Product Development Podcast on Twitter / XAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Bulent Osman is a tech founder whose entrepreneurial journey embodies the quintessence of innovation and resilience. He’s here to share his experiences, from the inception of his SAS platform in the UK to breaking into the US market, and ultimately achieving a lucrative exit before the unforeseen pandemic. Bulent talks about the pivotal moments of his career, the significance of adaptive pivoting, mastering product-market fit, and the strategic focus on ideal customer profiles. Bulent is a testament to the potential for accidental success in the dynamic world of startups, providing invaluable lessons on growth, strategy, and the art of seizing opportunities amidst uncertainties. This episode is a must-listen no matter if you’re an aspiring entrepreneur or a seasoned business owner. You’ll be given a unique glimpse into the journey of scaling and exiting a startup with grace and strategic foresight.Chapters:00:00:00 - Welcome: Unveiling Bulent Osman's Entrepreneurial Saga00:00:28 - The Launch: Inside Bulent's Startup and Its Journey to Success00:03:42 - Pivots and Precision: Crafting the Perfect Product-Market Fit00:06:36 - Strategic Partnerships: Elevating a Startup to Enterprise-Level00:12:16 - Mentorship Gems: The Importance of Focused Growth and Selective Opportunities00:17:15 - Staying Agile: Adapting to Technological Evolutions and Market Shifts00:18:53 - Closing Thoughts: How to Connect with Bulent and Insights RecapLinks And Resources:LinkedInStartup Sensations PodcastStartup Sensations Podcast on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jake Mayell, head of growth at Hex Digital Agency London and startup advisor, shares his extensive experience in growth marketing, revealing the transformative power of paid traffic strategies across digital platforms. From his early days of navigating his way through the maze of affiliate marketing world to spearheading paid social initiatives for major brands, Jake tells us about the evolution of digital advertising and its critical role in scaling businesses. His knowledge and advice offers you a rare glimpse into the complexities of paid traffic, telling you the importance of adapting to changes in privacy policies and platform algorithms. Jake's journey unfolds a roadmap for leveraging paid media effectively, making sure you understand the nuanced approach required to maximize ROI and fuel business growth is very important. Whether you're a seasoned marketer or a startup founder, Jake's story is a great example of how to grab the reins of the full potential of digital marketing in today's ever-evolving landscape.Chapters:00:00:00 - Introduction: Welcome to the How to Scale a Business Podcast00:00:30 - Meet Jake Mayell: Mastering Growth Marketing in the Digital Age00:03:50 - Navigating the Shifts: The Evolution of Digital Advertising and Paid Media00:07:51 - Unlocking the Secrets: Strategies for Maximizing ROI in Digital Advertising00:11:15 - From Theory to Practice: Real-World Successes in Paid Traffic00:15:56 - The Paid vs. Organic Debate: Achieving the Perfect Marketing Mix for Growth00:17:12 - Wrap-Up: Insights Recap and Connecting with Jake MayellLinks And Resources:LinkedInJake MayellIn Growth We TrustHex Digital Agency LondonAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Troy Assoignon is a seasoned consultant and digital nomad whose journey from the construction fields of Canada to the global digital marketing arena embodies the transformative power of embracing a location-independent lifestyle. Troy shares a glimpse into the pivotal role of brand development, the significance of creating impactful marketing strategies, and the essentials of building a consulting business that transcends geographical boundaries. His journey is not just about business growth but also about the personal evolution that comes with living and working across continents. Troy’s journey is also a testament to the potential that lies in reimagining the traditional concepts of work and success, making it a must-listen for anyone curious about the possibilities of digital nomadism and the art of scaling businesses in today's interconnected world.Chapters:00:00:00 Introduction to "How to Scale a Business"00:00:44 Troy Assoignon: From Hands-on Construction to Global Consulting00:02:35 Navigating Life as a Digital Nomad: Triumphs and Trials00:04:02 Crafting a Remote Empire: Key Strategies Unveiled00:07:30 Why Consulting Reigns Supreme in the Digital Sphere00:13:45 Mastering Brand Development for Worldwide Impact00:16:25 Leveraging AI for Enhanced Creativity and Streamlined Processes00:19:41 How to Connect with Troy & Wrap-Up InsightsLinks And Resources:LinkedInTroy AssoignonInternal SuccessKakadu MediaAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!