How to Scale a Business

Jake Mayell, head of growth at Hex Digital Agency London and startup advisor, shares his extensive experience in growth marketing, revealing the transformative power of paid traffic strategies across digital platforms. From his early days of navigating his way through the maze of affiliate marketing world to spearheading paid social initiatives for major brands, Jake tells us about the evolution of digital advertising and its critical role in scaling businesses. His knowledge and advice offers you a rare glimpse into the complexities of paid traffic, telling you the importance of adapting to changes in privacy policies and platform algorithms. Jake's journey unfolds a roadmap for leveraging paid media effectively, making sure you understand the nuanced approach required to maximize ROI and fuel business growth is very important. Whether you're a seasoned marketer or a startup founder, Jake's story is a great example of how to grab the reins of the full potential of digital marketing in today's ever-evolving landscape.Chapters:00:00:00 - Introduction: Welcome to the How to Scale a Business Podcast00:00:30 - Meet Jake Mayell: Mastering Growth Marketing in the Digital Age00:03:50 - Navigating the Shifts: The Evolution of Digital Advertising and Paid Media00:07:51 - Unlocking the Secrets: Strategies for Maximizing ROI in Digital Advertising00:11:15 - From Theory to Practice: Real-World Successes in Paid Traffic00:15:56 - The Paid vs. Organic Debate: Achieving the Perfect Marketing Mix for Growth00:17:12 - Wrap-Up: Insights Recap and Connecting with Jake MayellLinks And Resources:LinkedInJake MayellIn Growth We TrustHex Digital Agency LondonAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Troy Assoignon is a seasoned consultant and digital nomad whose journey from the construction fields of Canada to the global digital marketing arena embodies the transformative power of embracing a location-independent lifestyle. Troy shares a glimpse into the pivotal role of brand development, the significance of creating impactful marketing strategies, and the essentials of building a consulting business that transcends geographical boundaries. His journey is not just about business growth but also about the personal evolution that comes with living and working across continents. Troy’s journey is also a testament to the potential that lies in reimagining the traditional concepts of work and success, making it a must-listen for anyone curious about the possibilities of digital nomadism and the art of scaling businesses in today's interconnected world.Chapters:00:00:00 Introduction to "How to Scale a Business"00:00:44 Troy Assoignon: From Hands-on Construction to Global Consulting00:02:35 Navigating Life as a Digital Nomad: Triumphs and Trials00:04:02 Crafting a Remote Empire: Key Strategies Unveiled00:07:30 Why Consulting Reigns Supreme in the Digital Sphere00:13:45 Mastering Brand Development for Worldwide Impact00:16:25 Leveraging AI for Enhanced Creativity and Streamlined Processes00:19:41 How to Connect with Troy & Wrap-Up InsightsLinks And Resources:LinkedInTroy AssoignonInternal SuccessKakadu MediaAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dr. Darnyelle Jervey Harmon is taking us on a trip to the intersection of spirituality and entrepreneurship, illuminating her journey from a high-powered corporate executive to a beacon of spiritual and financial guidance for service-based entrepreneurs. She highlights the importance of aligning your spiritual practice with practical business strategies to transcend the 'messy middle' and unlock the pathway to millions. Dr. Darnyelle's philosophy that wealth is a birthright, coupled with her emphasis on the transformative power of forgiveness, embodiment, and self-care, is going to give you a holistic framework for achieving unprecedented success and fulfillment. Her story and actionable wisdom offer a fresh look into applying the energy of money and manifesting abundance in all areas of life.Chapters:00:00:00 - Unveiling Dr. Darnyelle's Transformation: From Corporate to Spiritual Guide00:03:01 - Exploring the Fusion of Spirituality and Business Success00:06:16 - Identifying Signs You're Not Aligned with Your Spiritual Purpose00:09:36 - The Crucial Role of Self-Care and Personal Growth in Business00:11:37 - Mindset Shifts for Achieving Business Excellence and Fulfillment00:15:31 - Forgiveness as a Gateway to Alignment and Prosperity00:19:43 - Wrapping Up: Key Takeaways on Spiritual Wealth CreationLinks And Resources:Dr. Darnyelle Jervey HarmonInstagramLinkedInFacebookMove to Millions PodcastYouTubeIncredible One EnterpriseAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Tyler Ryan is an expert on the often-overlooked metric of Lifetime Value (LTV) who went from being a NASA software engineer to a leading voice in maximizing customer value. Tyler shares his evolution into the world of business. He shines a light on how understanding and optimizing LTV isn't just about crunching numbers; it's a holistic approach to fostering long-term customer relationships and ensuring sustainable business growth. Tyler reveals the pivotal role of LTV in making informed decisions that benefit both the customer and the company. This episode will give you valuable strategies to enhance your own business models.Chapters:00:00:00 - Kickoff: Meet Tyler Ryan, LTV Visionary00:01:06 - From NASA to Navigating Business: Tyler's Shift00:02:34 - LTV's Critical Role in Scaling Your Business00:05:15 - Common LTV Pitfalls to Avoid for Business Growth00:06:52 - Unlocking Customer Value: Mastering Your LTV00:09:25 - Success Stories: LTV's Transformative Impact00:13:40 - LTV 101: Getting Started with Strategic Insights00:18:18 - Decoding LTV: The Interplay of Revenue Streams00:21:53 - Wrapping Up: Tyler's Parting Wisdom on LTVLinks And Resources:LinkedInLTV NumbersAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Doug Gray, a seasoned expert in family business and change management, shares his profound knowledge about the essence and impact of change across various aspects of life and industry. He talks about the criticality of managing change proactively, embracing technological advancements, and the importance of curiosity and humility as indispensable human qualities in the face of relentless change. This conversation extends into the realms of collaborative leadership, the significance of individual and organizational adaptation, and the future-oriented mindset necessary for thriving in an ever-evolving landscape. This episode not only offers valuable strategies for navigating change but also inspires a reevaluation of personal and professional growth paradigms.Chapters:00:00:00 - Welcome & Introduction of Doug Gray: Change Management Essentials00:01:37 - Evolution and Future of Change Management00:02:27 - Technological Advances: Navigating New Changes00:04:25 - Leadership Evolution in the Digital Age00:05:36 - Common Pitfalls in Adapting to Change00:09:30 - Embracing Curiosity and Humility Amidst Change00:10:21 - Enhancing Organizational Efficiency through Individual Contributions00:12:38 - Unique Dynamics of Family Businesses in Change Management00:15:12 - Innovative Approaches in Human Resources for Change Adaptation00:18:47 - Wrap-Up: Key Takeaways & How to Connect with Doug GrayLinks And Resources:LinkedInAction Learning Associates Next Gen Peer Groups Assess Next GenAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Todd Juneau and Kelly Maguire, the co-founders of Vuja Dé Digital, share their compelling journey of transitioning from working under corporate constraints to embracing the challenges of entrepreneurship. They unveil the foundational moments that led to the inception of Vuja Dé Digital, a venture aimed at redefining the standards of digital business and marketing and highlighted the importance of leveraging technology for efficiency and the power of a cohesive team driven by curiosity and innovation. This episode not only captures the essence of entrepreneurial spirit but also serves as a testament to the transformative power of visionary leadership and risk-taking in shaping the future of business.Chapters:00:00:00 - Kickoff: Unveiling the Vuja Dé Digital Vision00:00:38 - Origin Stories: From Corporate Chains to Entrepreneurial Dreams00:01:30 - The Leap: Deciding to Forge Our Own Path00:04:46 - Tech as a Catalyst: Revolutionizing Business Efficiency00:06:59 - Team Power: The Core of Innovation00:07:52 - Triumphs & Trials: The Vuja Dé Digital Journey00:19:06 - Looking Ahead: The Intersection of Business and Future Tech00:24:51 - Wrap Up: Reflecting on Our VoyageLinks And Resources:Vuja Dé DigitalLinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Matt Hepburn, founder of Focus Visibility, takes us into the ever-changing world of SEO. Matt shares his transition from traditional direct mail marketing to mastering digital visibility and establishing thought leadership within any niche. The conversation covers the evolution of SEO practices, the importance of adapting to Google's algorithm changes, and strategies for creating content that truly resonates with users. Matt's journey from facing the challenges of the 2008 financial crisis to becoming an SEO expert offers valuable insights into the resilience and innovation needed in the digital marketing sphere.Chapters:00:00:00 - Meet Matt Hepburn: From Direct Mail to Digital Guru00:00:50 - The Shift: From Flyers to the Digital Frontline00:02:07 - Decoding Google: Adapting to Algorithm Shifts00:03:07 - Crafting a Personal Brand in the Digital Age00:04:00 - Buyer's Journey: Aligning Your Brand Strategically00:06:00 - Mastery in Content Creation: Engaging Your Audience00:11:51 - Navigating Google's Latest Search Innovations00:17:11 - Wrapping Up: Insights & Where to Connect with MattLinks And Resources:Focus Visibility PodcastLinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Nyce Jonez is the co-founder of Empower610 and he’s here to tell us about his multifaceted journey from the advertising world to education, and finally to media production. Jonez shares his insights on the power of storytelling, the significance of community in business, and the transformative role of media in education. His unique path, marked by a commitment to empowering minds and creating meaningful connections, serves as an inspiring testament to the impact of perseverance, creativity, and vision in the entrepreneurial landscape.Chapters:00:00:00 - Welcome & Introduction: Meet Nyce Jonez00:00:50 - Nyce Jonez's Evolution: From Ads to Education00:02:59 - Education's Influence in the Business World00:06:45 - The Art of Storytelling in Entrepreneurship00:09:54 - AI's Role in Revolutionizing Content00:11:00 - Fostering Community Through Engaging Content00:13:21 - Envisioning the Future: Media & Branding00:19:39 - Wrapping Up: Insights & InspirationsLinks And Resources:Empower610InstagramFacebookThe Nyce Jonez Curated ExperienceTwitter / XEmpower610 on Twitter / XAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Egidijus Pilypas, founder of Exacaster and host of CVM stories podcast, discussing his journey in business, customer value management, and artificial intelligence. Egidijus explains his journey starting with a failed attempt at using machine learning to predict financial markets to finding success in predicting customer behavior. Egidijus provides insights into good data management and the advent of customer value management. We’ll also learn how businesses can identify 'moments of truth' with customers to build better business relationships and increase customer lifetime value. Speaking about the prospects of AI and data, Egidijus is excited about the integration of AI tools like ChatGPT into businesses and daily life. He encourages businesses to grasp the available opportunity to adopt AI, foreseeing significant benefits for early adopters. This episode is a must-listen for anyone interested in the real-world applications of customer value management and the story behind one of its most passionate advocates.Chapters:00:00:00 - Welcome & Introducing Egidijus Pilypas: Dive into the world of customer value with Exacaster's founder.00:00:41 - The Exacaster Origin Story: From concept to customer-centric powerhouse.00:03:51 - Navigating Challenges: Insights into the hurdles and victories of building Exacaster.00:07:34 - Discovering Business Identity: The crucial role of self-awareness in business success.00:10:02 - Learning from the Giants: Applying lessons from industry leaders to scale your venture.00:12:36 - The AI Revolution in Business: Exploring the cutting-edge future of business innovation.00:15:50 - Connect with Egidijus: How to keep the conversation going.00:16:53 - Farewell Thoughts: Wrapping up with key takeaways for entrepreneurs and innovators.Links And Resources:Egidijus on LinkedInCVM Stories PodcastCVM Stories on YouTubeExacasterAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Introduction:In this episode of the Intelebee Podcast, host Casey Haakinson welcomes Adhithi Aji, the visionary Founder and CEO of Adrich, a pioneering data and analytics platform leveraging intelligent packaging to transform the consumer packaged goods industry. Join us as we dive deep into the journey of Adrich, from its inception to becoming a beacon of innovation in consumer engagement and retention.Key Highlights:Adhithi Aji's Background: Discover Adhithi's journey through the technology and product strategy sectors, leading to the founding of Adrich. Learn how her expertise in electrical engineering, product management, and supply chain management fueled her passion for solving the data gap in the CPG industry.What is Adrich?: An introduction to Adrich's smart label technology, which equips products with sensors to provide brand managers with crucial last-mile usage data, enabling personalized consumer services and automatic product replenishment.Success and Recognition: Adhithi shares the story of Adrich's early success, including winning the Startup of the Year award in 2018 and forming strategic partnerships with industry giants.Demo and Target Audience: Insight into who benefits most from Adrich's demos, focusing on brand managers and retailers looking to enhance consumer insights and implement smart replenishment systems.Strategic Partnerships: A look into Adrich's collaborations with Amazon, Tyson, Coca-Cola, and Colgate, showcasing how these partnerships facilitate seamless consumer experiences and drive forward the company's omnichannel strategy.Sustainability Goals: Adhithi discusses Adrich's commitment to environmental sustainability, highlighting efforts to reduce single-use plastic through innovative refill and reuse systems.Challenges and Milestones: Reflecting on the hurdles overcome since 2018 and the critical role of customer feedback in shaping Adrich's product strategy.Looking Forward: Adhithi shares her vision for the future of Adrich, focusing on sustainability, smart replenishment, and enhancing consumer engagement through subscription-based business models.Advice for Aspiring Entrepreneurs: Adhithi offers personal advice to her younger self and others embarking on their entrepreneurial journey, emphasizing the importance of balance, health, and perseverance.Connecting with Adhithi: Learn how to reach out to Adhithi for partnerships, advice, or inquiries about Adrich.Conclusion:CAsey and Adhithi wrap up a compelling discussion that not only sheds light on the innovative world of Adrich but also inspires listeners with the story of determination, innovation, and the pursuit of sustainability in the CPG industry. Whether you're an entrepreneur, tech enthusiast, or someone interested in the future of consumer goods, this episode offers valuable insights into the intersection of technology, business, and environmental stewardship.Contact Information:Adrich: Visit AdrichConnect with Adhithi Aji on LinkedIn or via email at getintouch@adrich.io.