How to Scale a Business

Chris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His story is an inspiring example of how mentorship, innovation, and media can help you transform your business and achieve your goals. This episode not only showcases Chris’s remarkable journey but also gives you practical tips for scaling your own business.Chapters:00:00:00 - Kickoff: Welcoming Visionary Chris Cooper00:00:32 - From Struggle to Success: Chris's Inspiring Journey00:04:28 - Media Magic: Transforming Business Through Audience Engagement00:06:45 - Media Evolution: Shaping the Future of Business00:09:18 - Amplifying Growth: Strategic Media Use in Scaling Businesses00:10:39 - Content is King: Mastering Consistent Creation for Impact00:15:00 - Case Study: Real-World Success with Media-Driven Growth00:20:30 - Behind the Scenes: The Transformative Power of Internal Podcasts00:22:12 - Wrapping Up: Key Takeaways & Final Insights from ChrisLinks And Resources:LinkedInTwo-Bran BusinessBusiness is Good PodcastChris Cooper CoachingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How do you go from working in a boiler room to building a successful outsourcing business in construction? That’s the incredible story of Anthony Amunategui, a serial entrepreneur who never gave up on his dreams. Anthony walks us through his remarkable journey of overcoming obstacles, learning new skills, and seizing opportunities. Anthony reveals how he used his sales prowess to break into new markets, how he innovated his business model to adapt to changing times, and how he grew as a person and a leader along the way. His story is a testament to the power of entrepreneurship - the power to create, to solve, and to transform. Whether you are an aspiring entrepreneur, a seasoned business owner, or a curious listener, this episode will inspire you to learn from Anthony’s experience and wisdom, and discover how to conquer challenges and create opportunities in your own journey. Listen and learn how Anthony Amunategui embarked on the entrepreneur’s odyssey.Chapters:00:00:00 - Introduction to Anthony's Entrepreneurial Spirit00:00:55 - Early Ventures: From Sales to Startups00:02:19 - Innovating Outsourcing: Anthony's Pioneering Approach00:04:32 - Overcoming Obstacles: Growth and Resilience00:08:28 - Self-Growth: Core to Business Success00:12:07 - Integrating Personal and Professional Growth00:17:09 - Wellness as a Business Strategy00:22:28 - Keys to Business Expansion00:23:36 - Wrapping Up: Anthony's Insights on SuccessLinks And Resources:LinkedInCDO Group, Inc.Future Factory Podcast on YouTubeFuture Factory Podcast - Audio OnlyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How do you go from producing hit songs in Nashville to managing security operations for some of the world’s biggest tech companies? That’s the fascinating story of Jay Franze, a former music industry executive who made a bold career switch to Silicon Valley. In this episode, Jay reveals how he applied the same skills and principles that he learned in the studio to the boardroom, and how he excelled in both fields. He also shares his insights on how to handle complex projects, assess risks, and satisfy clients in any industry. Whether you are an aspiring entrepreneur, a seasoned business leader, or a curious listener, this episode will inspire you to learn from Jay’s experience and wisdom, and discover how to master the art of operations in any domain. Listen and learn how Jay Franze went from Nashville to Silicon Valley, and from music to security.Chapters:00:00:00 - Welcoming Jay Franze: From Nashville to Silicon Valley00:01:22 - Shifting Chords: From Music to Tech Security Mastery00:02:21 - Harmonizing Operations: The Symphony of Security & Business00:03:26 - Conducting Success: Project Management's Role in Growth00:08:00 - Encore Performance: Learning from After-Action Reviews00:11:16 - Intermission: A Moment for Our Sponsors00:12:00 - Operational Solos: Real-World Applications & Insights00:20:34 - Future Rhythms: Anticipating Tech & Security Trends00:24:18 - The Final Note: Secrets to Operational ScalingLinks And Resources:Jay FranzeThe Jay Franze Show on YouTubeTwitter / XInstagramAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

From textbooks to e-commerce, Nathan Hirsch has done it all. In this episode, he shares his entrepreneurial journey of how he started selling books on Amazon as a college student and ended up building and selling a successful e-commerce business. He reveals the challenges and opportunities he faced along the way, how he used virtual assistants to scale his operations, and what factors led him to exit the e-commerce industry. Nathan’s story is full of insights and tips for anyone who wants to start or grow their own online business, combining his personal anecdotes with his professional expertise.Chapters:00:00:00 - Welcome & Introduction to Nathan's Story00:01:09 - Launching into E-Commerce: The College Beginnings00:03:41 - Navigating E-Commerce Challenges & FreeUp's Origins00:04:40 - Scaling and Exiting FreeUp: A Success Story00:06:22 - Business Diversification: A Crucial Strategy00:09:13 - Lessons in Leadership and Continuous Learning00:12:22 - The Critical Role of Bookkeeping in Business Success00:14:52 - Hiring Strategies for Business Expansion00:18:51 - Insights from the Exit: A Strategic Breakdown00:23:55 - Secrets of Business Scaling from an E-Commerce Pro00:24:36 - Wrapping Up: Key Takeaways & FarewellLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Embark on a journey of transformation and resilience in our latest episode with Brad Smith, a dynamic entrepreneur who turned a life-altering setback into a springboard for success. Brad's story begins in the fitness industry, but a dramatic twist of fate—a harrowing car accident—propels him into the uncharted territories of digital marketing and business automation. In this episode, Brad reveals the secrets behind using the power of AI and low-cost advertising to revolutionize business growth. His story isn't just about overcoming adversity; it's a masterclass in adapting to change and thriving in today's fast-paced business world. Tune in for a dose of inspiration and practical strategies that could redefine your approach to entrepreneurship and innovation.Chapters:00:00:00 - Welcome & Introducing Brad Smith, Fitness Guru turned Digital Innovator00:00:30 - Brad Smith's Origin Story: From Fitness to Digital Marketing Maverick00:03:42 - Embracing Change: How Pivoting Shapes Success in Entrepreneurship00:04:19 - The Digital Leap: Transitioning from Physical to Online Business00:06:41 - Debunking Myths: A Realistic Look at Business Automation00:11:20 - Harnessing AI: Strategies for Amplifying Business Growth00:16:57 - Building a Digital Empire: Tips for Creating Compelling Online Content00:19:39 - Wrapping Up: Key Takeaways & Brad's Inspirational Closing ThoughtsLinks And Resources:Brad on YouTubeBrad on LinkedInAutomationLinksThe Professor MethodPaylenteAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Carlos Kemeny, the visionary CEO of DrumData AI and host of the AI Decision Guy podcast, leads us through the intricate maze of artificial intelligence in the realm of business decision-making. Armed with a dual PhD in engineering public policy and economics, Carlos offers a rare and insightful perspective on the multifaceted role of AI in shaping business strategies. Carlos explains the criticality of trust in AI systems, examining how this trust varies in different contexts and applications, from social media algorithms to decision-making in personal life. He masterfully breaks down complex AI concepts, addressing common misconceptions and the often-overlooked link between AI and Business Intelligence. He highlights the pitfalls of data overload and the crucial need for a solid baseline in AI implementation. The episode not only unravels the technicalities of AI but also ventures into the 'Jean Valjean Effect' in AI trust, offering a unique blend of literary and technological insights. As Carlos emphasizes the importance of deliberate and thoughtful AI integration, listeners are left with a robust roadmap for navigating AI in the business world, making this episode a must-listen for entrepreneurs, business owners, and tech enthusiasts eager to harness the power of artificial intelligence in their decision-making processes.Chapters:00:00:00 - Meet Carlos Kemeny: CEO of DrumData AI & AI Decision Guy Podcast Host00:00:44 - Carlos Kemeny's Unique Path: Engineering, Public Policy, Economics00:02:06 - Artificial Intelligence: Revolutionizing Business Decisions00:04:15 - Where Business Intelligence Falls Short00:05:57 - Building Trust in AI for Effective Implementation00:07:56 - Establishing a Solid Baseline for AI Implementation00:15:09 - Understanding and Cultivating Trust in AI Adoption00:18:18 - Exploring the 'Jean Valjean Effect' in AI Trust Dynamics00:23:08 - The Art of Deliberate Decision Making with AI Integration and Key TakeawaysLinks And Resources:Carlos Kemeny on LinkedInThe AI Decision Guy on YouTubeDrumData AIDrumCVThe AI Decision Guy PodcastRead more about The Jean Valjean Effect here & hereAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Cam Beaudoin, the founder of the Frequent Speaker, shares his journey, starting from his explorations during the pandemic to becoming a sought-after figure in the speaking industry. He highlights the importance of creating impactful speaker reels and adapting to the digital era's demands. The episode is packed with valuable insights on effective public speaking, leveraging technology, and strategies for engaging with audiences. Cam's experience and expertise offer a fresh perspective on evolving with the speaking business, making this a must-listen for aspiring speakers and entrepreneurs alike.Chapters:00:00:00 - Welcome & Introduction of Cam Beaudoin, Founder of Frequent Speaker00:00:43 - Cam's Entry into the World of Public Speaking: A Personal Tale00:03:40 - Unveiling the Power of Short Form Content in Speaking00:06:11 - Leveraging Short Form Content for Effective Marketing00:08:13 - Mastering the Craft of Compelling Short Form Content00:11:08 - Striking the Right Mix: Quality vs. Quantity in Content00:13:07 - The Key to Success: Consistency in Public Speaking Content00:14:49 - Maximizing Reach: Utilizing Social Media for Content Distribution00:21:45 - Wrapping Up: Key Takeaways & Final Insights from Cam BeaudoinLinks And Resources:Cam BeaudoinCam on LinkedInCam on YouTubeCam on InstagramThe Frequent SpeakerAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Bob Hutchins is a trailblazer in digital marketing and a sage in the realm of AI's impact on business and society. He takes us on a journey through his illustrious career from founding a cutting-edge digital agency to his current fascination with the ethical use of AI in marketing. He artfully intertwines psychology with marketing strategies, illuminating the path to more human-centric and ethical business practices. His insights into AI's transformative role in business and consumer engagement are not just thought-provoking but also a clarion call for a new marketing ethos. This episode is a must-listen for anyone intrigued by the fusion of technology, psychology, and ethical marketing practices. Join us as we explore the future of consumer engagement with a mastermind who's been at the forefront of the digital marketing revolution.Chapters:00:00:00 - Welcome & Introduction: Meet Bob Hutchins, Digital Marketing Maverick00:00:44 - Bob's Path: From Digital Agency to AI Advocacy00:04:36 - Melding Minds & Marketing: Psychology's Role in Modern Marketing00:07:28 - Ethics in Marketing: A Human-Centric Approach00:11:30 - AI Revolution: Transforming Business & Consumer Engagement00:18:52 - Future Gazing: Bob's Predictions for AI in 202400:20:27 - Wrap Up: Key Takeaways & How to Connect with BobLinks And Resources:Bob on LinkedInBob on InstagramHuman Voice MediaAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector Santiesteban is joined by Farzan Dehmoubed, CEO of Lotus Sustainables, and the creation of the revolutionary Lotus Trolley Bag. Farzan shares valuable insights into entrepreneurship, particularly in scaling a physical product business, and the challenges he faced along the way. With a mission to eliminate plastic waste, Farzan and his wife developed a unique, sustainable product that went on to become a bestseller. Chapters:00:00:00 - Welcome: Unveiling Farzan Dehmoubed's Eco-Innovative Journey00:00:33 - Lotus Sustainables' Origin: Birth of a Sustainable Revolution00:02:06 - Entrepreneurial Ups and Downs: Valuable Insights from Farzan00:03:40 - Quality at Heart: Ensuring Excellence in Eco-Products00:06:43 - Expanding Reach: Strategies for Multi-Channel Success00:10:42 - Customer First: The Power of Feedback in Business Growth00:13:48 - Mission Meets Market: Aligning Goals with Green Solutions00:16:15 - Wrapping Up: Further Connect with Farzan Dehmoubed and Lotus SustainablesLinks And Resources:Farzan Dehmoubed on LinkedInLotus SustainablesAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Bill Harper, CEO and chief creative officer at Brand Boss, tells us about the transformative power of storytelling in branding. He shares his expertise on how moving beyond features to telling a compelling story can significantly impact a brand's presence and scalability. Harper emphasizes the importance of understanding and aligning with the target audience's values, using examples like Apple and Nike to illustrate successful brand storytelling. This episode is a treasure trove of insights for anyone looking to elevate their brand through strategic narrative.Chapters:00:00:00 - Welcome: Introducing Bill Harper, Brand Storytelling Guru00:00:59 - Scaling Your Business: The Marketing Edge00:02:08 - The Unseen Force of Storytelling in Brands00:03:56 - A Look Back: Evolution of Brand Narratives00:05:42 - Customer Insights: The Heart of Your Brand Story00:06:50 - Maintaining Objectivity in Your Brand's Journey00:10:01 - A Word from Our Sponsors00:10:30 - Small Business Branding: Crafting Compelling Stories00:17:21 - Step-by-Step: Crafting Your Brand's Story00:19:54 - Wrapping Up: Connect with Bill HarperLinks And Resources:Bill Harper on LinkedInBrandBossHQBrand Sprint WorkshopAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!