How to Scale a Business

Dale Zwizinski shares his journey from a "recovering coder" to an entrepreneurial force behind Revenue Reimagined. His transition from coding to sales, and eventually to leadership, uncovers a fundamental insight: the crux of many business challenges lies not within the sales team but with the leadership and their strategies impacting the end customer. Dale takes us through his early days of local startups in Boston to international ventures in Rotterdam, highlighting his knack for identifying and addressing root problems across different business landscapes. Dale also recounts the origins that led to the creation of the podcast, Revenue Reimagined. He not only offers a peek into the entrepreneurial spirit that drives business innovation but also emphasizes the importance of adaptable leadership and the power of collaboration in redefining revenue strategies for businesses around the globe. This episode is a treasure trove of lessons for aspiring entrepreneurs and established business owners alike, showcasing the transformative journey from technical expertise to visionary leadership.Chapters:00:00:00 - Kickoff: Meet Dale Zwizinski00:00:53 - Origin Story: The Genesis of Revenue Reimagined00:02:41 - Decoding Success: The Power of Metrics00:04:52 - Lessons in Resilience: Learning from the Trenches00:05:54 - Data-Driven Decisions: Leveraging Information for Impact00:10:52 - The LINE Framework: A Blueprint for Business Expansion00:17:25 - AI as a Game Changer: Shaping the Future of Business00:18:52 - Wrapping Up: Key Takeaways and InspirationsLinks And Resources:Dale on LinkedInRevenue ReimaginedSales Change AgentAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

From the slopes to the boardroom, Chris Simmance knows how to navigate the challenges of scaling a business with grit and vision. In this episode, he reveals how he went from being a snowboard guide to building a digital agency empire, and what it takes to succeed in the dynamic world of digital marketing. He shares his insights on how to detach emotions from business choices, how to manage growth sustainably, and how to bounce back from setbacks with resilience. He also explains how strategic planning can help you shape your future, how cross-industry knowledge can give you an edge, and how resilience can fuel your long-term goals. This episode is packed with valuable lessons for aspiring and established entrepreneurs alike.Chapters:00:00:00 - Introduction: Meet Chris Simmance, Digital Marketing Innovator00:00:58 - The Entrepreneurial Shift: From Snowboard Guide to Marketing Leader00:03:45 - Navigating Business Through the Pandemic: A Resilience Blueprint00:04:55 - Decision-Making in Business: The Case for Emotional Detachment00:06:00 - Crafting a Vision: The Bedrock of Entrepreneurial Success00:07:12 - Metrics Matter: Using Data to Drive Business Decisions00:08:02 - Strategic Thinking: The Pathway to Sustainable Growth00:13:29 - Building Resilience: Essential Insights for Entrepreneurs00:17:55 - Leadership in Action: The Entrepreneur's Role in Business Resilience00:23:10 - Wrapping Up: Key Takeaways for Business Longevity and SuccessLinks And Resources:OMG CenterLinkedInTwitter / XOMG Center on Twitter / XAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Chris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His story is an inspiring example of how mentorship, innovation, and media can help you transform your business and achieve your goals. This episode not only showcases Chris’s remarkable journey but also gives you practical tips for scaling your own business.Chapters:00:00:00 - Kickoff: Welcoming Visionary Chris Cooper00:00:32 - From Struggle to Success: Chris's Inspiring Journey00:04:28 - Media Magic: Transforming Business Through Audience Engagement00:06:45 - Media Evolution: Shaping the Future of Business00:09:18 - Amplifying Growth: Strategic Media Use in Scaling Businesses00:10:39 - Content is King: Mastering Consistent Creation for Impact00:15:00 - Case Study: Real-World Success with Media-Driven Growth00:20:30 - Behind the Scenes: The Transformative Power of Internal Podcasts00:22:12 - Wrapping Up: Key Takeaways & Final Insights from ChrisLinks And Resources:LinkedInTwo-Bran BusinessBusiness is Good PodcastChris Cooper CoachingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How do you go from working in a boiler room to building a successful outsourcing business in construction? That’s the incredible story of Anthony Amunategui, a serial entrepreneur who never gave up on his dreams. Anthony walks us through his remarkable journey of overcoming obstacles, learning new skills, and seizing opportunities. Anthony reveals how he used his sales prowess to break into new markets, how he innovated his business model to adapt to changing times, and how he grew as a person and a leader along the way. His story is a testament to the power of entrepreneurship - the power to create, to solve, and to transform. Whether you are an aspiring entrepreneur, a seasoned business owner, or a curious listener, this episode will inspire you to learn from Anthony’s experience and wisdom, and discover how to conquer challenges and create opportunities in your own journey. Listen and learn how Anthony Amunategui embarked on the entrepreneur’s odyssey.Chapters:00:00:00 - Introduction to Anthony's Entrepreneurial Spirit00:00:55 - Early Ventures: From Sales to Startups00:02:19 - Innovating Outsourcing: Anthony's Pioneering Approach00:04:32 - Overcoming Obstacles: Growth and Resilience00:08:28 - Self-Growth: Core to Business Success00:12:07 - Integrating Personal and Professional Growth00:17:09 - Wellness as a Business Strategy00:22:28 - Keys to Business Expansion00:23:36 - Wrapping Up: Anthony's Insights on SuccessLinks And Resources:LinkedInCDO Group, Inc.Future Factory Podcast on YouTubeFuture Factory Podcast - Audio OnlyAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

How do you go from producing hit songs in Nashville to managing security operations for some of the world’s biggest tech companies? That’s the fascinating story of Jay Franze, a former music industry executive who made a bold career switch to Silicon Valley. In this episode, Jay reveals how he applied the same skills and principles that he learned in the studio to the boardroom, and how he excelled in both fields. He also shares his insights on how to handle complex projects, assess risks, and satisfy clients in any industry. Whether you are an aspiring entrepreneur, a seasoned business leader, or a curious listener, this episode will inspire you to learn from Jay’s experience and wisdom, and discover how to master the art of operations in any domain. Listen and learn how Jay Franze went from Nashville to Silicon Valley, and from music to security.Chapters:00:00:00 - Welcoming Jay Franze: From Nashville to Silicon Valley00:01:22 - Shifting Chords: From Music to Tech Security Mastery00:02:21 - Harmonizing Operations: The Symphony of Security & Business00:03:26 - Conducting Success: Project Management's Role in Growth00:08:00 - Encore Performance: Learning from After-Action Reviews00:11:16 - Intermission: A Moment for Our Sponsors00:12:00 - Operational Solos: Real-World Applications & Insights00:20:34 - Future Rhythms: Anticipating Tech & Security Trends00:24:18 - The Final Note: Secrets to Operational ScalingLinks And Resources:Jay FranzeThe Jay Franze Show on YouTubeTwitter / XInstagramAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

From textbooks to e-commerce, Nathan Hirsch has done it all. In this episode, he shares his entrepreneurial journey of how he started selling books on Amazon as a college student and ended up building and selling a successful e-commerce business. He reveals the challenges and opportunities he faced along the way, how he used virtual assistants to scale his operations, and what factors led him to exit the e-commerce industry. Nathan’s story is full of insights and tips for anyone who wants to start or grow their own online business, combining his personal anecdotes with his professional expertise.Chapters:00:00:00 - Welcome & Introduction to Nathan's Story00:01:09 - Launching into E-Commerce: The College Beginnings00:03:41 - Navigating E-Commerce Challenges & FreeUp's Origins00:04:40 - Scaling and Exiting FreeUp: A Success Story00:06:22 - Business Diversification: A Crucial Strategy00:09:13 - Lessons in Leadership and Continuous Learning00:12:22 - The Critical Role of Bookkeeping in Business Success00:14:52 - Hiring Strategies for Business Expansion00:18:51 - Insights from the Exit: A Strategic Breakdown00:23:55 - Secrets of Business Scaling from an E-Commerce Pro00:24:36 - Wrapping Up: Key Takeaways & FarewellLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Embark on a journey of transformation and resilience in our latest episode with Brad Smith, a dynamic entrepreneur who turned a life-altering setback into a springboard for success. Brad's story begins in the fitness industry, but a dramatic twist of fate—a harrowing car accident—propels him into the uncharted territories of digital marketing and business automation. In this episode, Brad reveals the secrets behind using the power of AI and low-cost advertising to revolutionize business growth. His story isn't just about overcoming adversity; it's a masterclass in adapting to change and thriving in today's fast-paced business world. Tune in for a dose of inspiration and practical strategies that could redefine your approach to entrepreneurship and innovation.Chapters:00:00:00 - Welcome & Introducing Brad Smith, Fitness Guru turned Digital Innovator00:00:30 - Brad Smith's Origin Story: From Fitness to Digital Marketing Maverick00:03:42 - Embracing Change: How Pivoting Shapes Success in Entrepreneurship00:04:19 - The Digital Leap: Transitioning from Physical to Online Business00:06:41 - Debunking Myths: A Realistic Look at Business Automation00:11:20 - Harnessing AI: Strategies for Amplifying Business Growth00:16:57 - Building a Digital Empire: Tips for Creating Compelling Online Content00:19:39 - Wrapping Up: Key Takeaways & Brad's Inspirational Closing ThoughtsLinks And Resources:Brad on YouTubeBrad on LinkedInAutomationLinksThe Professor MethodPaylenteAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Carlos Kemeny, the visionary CEO of DrumData AI and host of the AI Decision Guy podcast, leads us through the intricate maze of artificial intelligence in the realm of business decision-making. Armed with a dual PhD in engineering public policy and economics, Carlos offers a rare and insightful perspective on the multifaceted role of AI in shaping business strategies. Carlos explains the criticality of trust in AI systems, examining how this trust varies in different contexts and applications, from social media algorithms to decision-making in personal life. He masterfully breaks down complex AI concepts, addressing common misconceptions and the often-overlooked link between AI and Business Intelligence. He highlights the pitfalls of data overload and the crucial need for a solid baseline in AI implementation. The episode not only unravels the technicalities of AI but also ventures into the 'Jean Valjean Effect' in AI trust, offering a unique blend of literary and technological insights. As Carlos emphasizes the importance of deliberate and thoughtful AI integration, listeners are left with a robust roadmap for navigating AI in the business world, making this episode a must-listen for entrepreneurs, business owners, and tech enthusiasts eager to harness the power of artificial intelligence in their decision-making processes.Chapters:00:00:00 - Meet Carlos Kemeny: CEO of DrumData AI & AI Decision Guy Podcast Host00:00:44 - Carlos Kemeny's Unique Path: Engineering, Public Policy, Economics00:02:06 - Artificial Intelligence: Revolutionizing Business Decisions00:04:15 - Where Business Intelligence Falls Short00:05:57 - Building Trust in AI for Effective Implementation00:07:56 - Establishing a Solid Baseline for AI Implementation00:15:09 - Understanding and Cultivating Trust in AI Adoption00:18:18 - Exploring the 'Jean Valjean Effect' in AI Trust Dynamics00:23:08 - The Art of Deliberate Decision Making with AI Integration and Key TakeawaysLinks And Resources:Carlos Kemeny on LinkedInThe AI Decision Guy on YouTubeDrumData AIDrumCVThe AI Decision Guy PodcastRead more about The Jean Valjean Effect here & hereAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Cam Beaudoin, the founder of the Frequent Speaker, shares his journey, starting from his explorations during the pandemic to becoming a sought-after figure in the speaking industry. He highlights the importance of creating impactful speaker reels and adapting to the digital era's demands. The episode is packed with valuable insights on effective public speaking, leveraging technology, and strategies for engaging with audiences. Cam's experience and expertise offer a fresh perspective on evolving with the speaking business, making this a must-listen for aspiring speakers and entrepreneurs alike.Chapters:00:00:00 - Welcome & Introduction of Cam Beaudoin, Founder of Frequent Speaker00:00:43 - Cam's Entry into the World of Public Speaking: A Personal Tale00:03:40 - Unveiling the Power of Short Form Content in Speaking00:06:11 - Leveraging Short Form Content for Effective Marketing00:08:13 - Mastering the Craft of Compelling Short Form Content00:11:08 - Striking the Right Mix: Quality vs. Quantity in Content00:13:07 - The Key to Success: Consistency in Public Speaking Content00:14:49 - Maximizing Reach: Utilizing Social Media for Content Distribution00:21:45 - Wrapping Up: Key Takeaways & Final Insights from Cam BeaudoinLinks And Resources:Cam BeaudoinCam on LinkedInCam on YouTubeCam on InstagramThe Frequent SpeakerAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Bob Hutchins is a trailblazer in digital marketing and a sage in the realm of AI's impact on business and society. He takes us on a journey through his illustrious career from founding a cutting-edge digital agency to his current fascination with the ethical use of AI in marketing. He artfully intertwines psychology with marketing strategies, illuminating the path to more human-centric and ethical business practices. His insights into AI's transformative role in business and consumer engagement are not just thought-provoking but also a clarion call for a new marketing ethos. This episode is a must-listen for anyone intrigued by the fusion of technology, psychology, and ethical marketing practices. Join us as we explore the future of consumer engagement with a mastermind who's been at the forefront of the digital marketing revolution.Chapters:00:00:00 - Welcome & Introduction: Meet Bob Hutchins, Digital Marketing Maverick00:00:44 - Bob's Path: From Digital Agency to AI Advocacy00:04:36 - Melding Minds & Marketing: Psychology's Role in Modern Marketing00:07:28 - Ethics in Marketing: A Human-Centric Approach00:11:30 - AI Revolution: Transforming Business & Consumer Engagement00:18:52 - Future Gazing: Bob's Predictions for AI in 202400:20:27 - Wrap Up: Key Takeaways & How to Connect with BobLinks And Resources:Bob on LinkedInBob on InstagramHuman Voice MediaAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!