

How to Scale a Business
Amplafy Media
Everything you need to know about scaling a business online
Episodes
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Jan 10, 2024 • 19min
How Steven Coen Helps Business Generate Revenue from Work They’re Already Doing
Steven Coen, CEO and founder of SaRA Health, shares his journey of transforming healthcare through customer care and empathy. Steven discusses the challenges and triumphs faced while scaling SaRA Health, emphasizing the importance of caring deeply for customers. He details how a unique combination of technology, personal experiences, and dedication led to the development of a platform that significantly improves patient engagement in the physical therapy realm. This episode is a must-listen for anyone interested in innovative healthcare solutions, entrepreneurship, and the power of empathy in business.Chapters:00:00:00 - Introducing Steven Coen and His Vision for Healthcare00:00:46 - Origins of Innovation: Birth of SaRA Health00:03:01 - Building the Dream Team: Key Roles and Collaboration in Startups00:05:04 - Market Mastery: Tailoring Services to Customer Needs00:08:53 - Overcoming Obstacles: Early Challenges and Growth Lessons00:10:02 - Navigating Change: Adapting to Policy Shifts and Mentorship Influence00:15:05 - Tech-Driven Care: Exploring SaRA Health's Cutting-Edge Solutions00:17:00 - Wrapping Up: Insights Recap and How to Connect with Steven CoenLinks And Resources:SaRA HealthSteven Coen on LinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jan 9, 2024 • 24min
Intelebee: Navigating the Virtual Pipeline with Sapphire Gas Solutions CEO Sam Thigpen
Welcome, everyone, to another insightful episode of the Intelebee Podcast. Today we have a special guest joining us – Sam Thigpen, the CEO of Sapphire Gas Solutions. At Sapphire, they specialize in providing virtual pipeline solutions for various sectors, addressing the challenges of utility pipelines, high horsepower, asphalt aggregate, and other scenarios where virtual pipeline systems are a necessity. Sam's wealth of experience and leadership in the natural gas industry brings a unique perspective to our discussion.In this episode, we dive deep into Sam's journey, starting from his early days as a gas plant operator in 1998 to founding Sapphire in 2005. We explore the significant transformations the company underwent, from small-scale control system services to becoming a leading contractor in compressed and liquefied natural gas fueling station construction. Sam shares valuable insights into the challenges and adjustments that accompanied Sapphire's growth, especially during the downturn in 2015, prompting a strategic shift into pipeline and utility infrastructure support nationwide.Discover the intricacies of Sapphire's day-to-day operations, including the essential tools like CRM software, project management systems, and ERP solutions that enable them to efficiently manage projects spanning across all 48 states. Sam sheds light on the future trends they are monitoring, emphasizing data acquisition and predictive analytics as key components for the industry's evolution. As we wrap up, Sam highlights pivotal partnerships that have contributed to Sapphire's success, from equipment manufacturers to transportation services and capital sponsors.If you're a business executive or owner, or simply intrigued by the dynamics of the energy industry, this episode is a must-listen. Tune in for a captivating conversation on navigating the virtual pipeline and fueling growth in a dynamic business landscape!Links And Resources:Sapphire Gas SolutionsSam Thigpen on LinkedInIntelebeeIntelebee on LinkedIn

Jan 9, 2024 • 25min
How Ethan Rasiel Leveraged His Journalism Skills to Build a Successful PR Agency
Hector Santiesteban takes us into the world of public relations with Ethan Rasiel, CEO and co-founder of Lightspeed PR. Ethan shares his journey from journalism to PR, highlighting the nuances that differentiate PR from advertising and the role it plays in shaping public perception. He offers valuable insights on when businesses should consider PR, emphasizing the importance of a unique story and patience in the PR process. They also touch on the crucial question of scaling businesses, providing thoughtful perspectives on growth and sustainability. Listeners will gain a deeper understanding of PR's role in business and how to effectively leverage it for growth and success.Chapters:00:00:00 - Meet Ethan Rasiel CEO of Lightspeed PR00:00:48 - PR Essentials: Exploring the fundamentals of public relations00:02:49 - PR for Your Business: Evaluating when to implement PR strategies00:05:40 - PR Success Stories: Insights into effective PR campaigns00:07:03 - Crafting Your Story: Techniques for uncovering and presenting your business narrative00:09:25 - Scaling Your Business: Discussion on the challenges and strategies for business growth00:09:41 - Mid-Episode Break: Light-hearted interlude and sponsor highlights00:10:08 - Growth Dynamics: Navigating the complexities of expanding your business00:14:11 - Time Management in Business: Tips for effective delegation and productivity00:16:43 - Educating Your Customers: The role of customer training in business success00:23:57 - Wrapping Up: Final thoughts and how to connect with Ethan RasielLinks And Resources:Ethan Rasiel on LinkedInLightspeed Public RelationsEthan Rasiel on TwitterAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jan 9, 2024 • 20min
Intelebee: A Deep Dive into Epic Performance Solutions with CEO Mat Hirst
Welcome to another compelling episode of the Intelebee Podcast! today we are joined by an industry leader, Mat Hirst, the CEO of Epic Performance Solutions. Epic Performance Solutions specializes in providing cutting-edge solutions for heavy-duty industrial end-users, optimizing performance while prioritizing environmental sustainability. In this episode, Mat shares insights into his background, the journey that led him to Epic, and the pivotal role the company plays in the oil and gas sector. Tune in as we delve into their innovative approaches, including advanced lubricants that reduce wear and extend equipment life, ultimately leading to increased operational efficiency and reduced environmental impact.In our conversation, Mat takes us through the unique challenges faced by Epic in introducing groundbreaking solutions to an industry that traditionally relies on familiar practices. We explore the extended sales cycles and the importance of demonstrating tangible success before widespread adoption. Additionally, Mat sheds light on the obstacles within the industry, particularly the limitations of online monitoring for heavy-duty equipment. Join us as we navigate through the complexities of balancing operational efficiency, cost reduction, and environmental stewardship in the heavy-duty industrial landscape.Don't miss this episode filled with industry insights, success stories, and a glimpse into the future of industrial performance!Links And Resources:Epic Performance SolutionsMat Hirst on LinkedInIntelebeeIntelebee on LinkedIn

Jan 8, 2024 • 23min
How Graham Riley Utilizes LinkedIn for B2B Sales and Marketing
Graham Riley's, CEO of Maverrik North America explores how LinkedIn evolved from a job-seeking platform to a powerful business development tool. Graham shares his insights on leveraging social media for career advancement, the art of professional networking, and strategies for personal and organizational branding. His unique approach to social media marketing provides valuable lessons for anyone looking to enhance their digital presence and foster meaningful professional relationships.Chapters:00:00:00 - Intro and Welcome: Meet Graham Riley, Digital Marketing Maverick00:00:32 - Rising to the Top: Graham's Journey to CEO of Maverrik North America00:02:43 - Social Media Revolution: Its Impact on Today's Business World00:03:50 - LinkedIn Strategies: Merging Job Hunting and Business Growth00:06:47 - LinkedIn's Role: A Key Player in Modern Business Development00:08:59 - Storytelling on Social Media: Crafting Engaging Narratives00:10:57 - Content is King: Mastering LinkedIn's Content Creation00:12:51 - LinkedIn Tactics: Practical Steps for Business Advancement00:18:14 - Client Engagement: Showing Genuine Interest for Business Success00:21:04 - Wrapping Up: Final Thoughts and How to Connect with Graham RileyLinks And Resources:Graham Riley on LinkedInGraham Riley on TwitterGraham’s Website & CoursesMaverrik.ioAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jan 8, 2024 • 19min
How Chris Wolpert is Redefining Healthcare Management for Businesses
Chris Wolpert, founder of Group Benefit Solutions, to the How to Scale a Business podcast. Chris discusses his mission to modernize healthcare by eliminating out-of-pocket expenses for employees and guiding them towards high-quality healthcare options. His unique approach generates savings for companies while reducing the workload for HR teams. Chris shares his journey in the insurance industry led him to challenge the status quo and innovate in a field dominated by large institutions. His story is a masterclass in entrepreneurship, marketing, and effecting change within a bureaucratic industry.Chapters:00:00:00 - Welcome & Introduction: Chris Wolpert's Mission to Innovate Healthcare00:00:46 - Rethinking Healthcare: Modern Solutions for Businesses00:02:32 - Dispelling Myths in Employee Healthcare Management00:03:14 - Origin & Evolution: The Story Behind Group Benefit Solutions00:10:32 - Marketing Healthcare Innovation: Strategies for Business Growth00:17:00 - Connecting with Group Benefit Solutions: Opportunities & InsightsLinks And Resources:Chris Wolpert on LinkedInGroup Benefit SolutionsAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Jan 5, 2024 • 27min
How Mike Cavanaugh Merges Artistic Creativity with Organizational Structure
Hector Santiesteban interviews Mike Cavanaugh, a project management and agility expert who works at Stanford Medicine. Mike tells us how he switched from a career in the performing arts, including stage management, puppetry, and clowning, to a corporate role in project management, agility, and change management. He shares how he used his creative talents and mindset to adapt to his new field, and how he handled the challenges and uncertainties of the pandemic. He also explains how he applies agile principles and practices to deliver value and solve problems in his work. Mike gives us some valuable tips and advice for anyone who wants to learn more about project management, agility, or change management, or who wants to make a career change.Chapters:00:00:00 - Introduction and Welcoming Mike Cavanaugh00:01:01 - Exploring Mike's Background in Stage Management00:01:49 - The Shift: From Performing Arts to Project Management00:02:06 - Navigating Career Changes During COVID-1900:03:21 - The Journey into Project Management and Agile Principles00:04:59 - Drawing Parallels: Theater Techniques in Agile Management00:06:42 - Applying Agile Strategies in the Business World00:13:11 - Brief Intermission and Return to Discussion00:14:18 - Practical Steps for Implementing Agile in Your Business00:21:45 - Key Advice for Successful Agile Implementation00:24:52 - Wrapping Up: Insights and How to Connect with MikeLinks And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dec 22, 2023 • 24min
How Jennifer Lea Grew Entry Envy from an Idea to a Multi-Million Dollar Business
Jennifer Lea, the founder and CEO of Entry Envy, a subscription service that delivers exterior home decor to your door every month. Jennifer shares how she came up with the idea of Entry Envy after going through a divorce and moving into a fixer-upper house. She explains how she validated her concept, quit her corporate job, and launched her company in less than a year. She also reveals the challenges and lessons she learned along the way, such as finding product-market fit, improving conversion rates, implementing augmented reality, and failing faster. Jennifer also discusses the importance of mindset, self-care, and surrounding yourself with positive and supportive people. If you’re looking for inspiration and insights on how to scale a subscription business, you don’t want to miss this episode.Chapters:00:00:00 - Welcoming Jennifer Lea to the How to Scale a Business podcast00:01:15 - Turning a Divorce into a Business Opportunity00:04:07 - The Idea and Concept Behind Entry Envy00:05:30 - Growing from a Craft Show to a National Brand00:06:42 - The Hardships and Rewards of Being an Entrepreneur00:08:55 - Finding Product-Market Fit and Improving Conversion Rates00:12:57 - Learning from Customers and Adapting to their Needs00:16:02 - The Future Plans for Entry Envy and the Power of Mindset00:23:42 - Wrap Up and Thank YouLinks And Resources:Jennifer Lea on LinkedInEntry Envy Website Give a Gift & Use Promo Code CHEERFUL25 to Save 25%Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dec 21, 2023 • 26min
How Jim Padilla Fosters Long-term Client Relationships
Jim Padilla shares his remarkable journey from a troubled youth to becoming a successful business strategist. Overcoming challenges of foster care and incarceration, Jim harnesses these experiences to build a deep understanding of people, directly translating this into his unique business approach. He emphasizes the importance of serving over selling, advocating for value-driven growth and long-term client relationships. Jim’s insights into market segmentation, client engagement, and the judicious use of technology offer invaluable lessons for anyone looking to scale their business with a human touch.Chapters:00:00 - Introduction: Welcoming Jim Padilla00:47 - Overcoming Adversity: Jim's Journey from Foster Care to Incarceration03:19 - Business Insight: Identifying and Addressing Blind Spots05:49 - Value Creation: Becoming an Indispensable Asset in Business07:09 - Mindset Matters: Overcoming Fear in Entrepreneurship08:48 - Customer Focus: Mastering Market Segmentation and Engagement15:11 - Long-term Vision: Understanding Your Business's Lifetime Value21:09 - Tech in Business: Leveraging AI for Human-Centric Solutions23:45 - Wrap-Up: Final Thoughts and How to Connect with Jim PadillaLinks And Resources:Jim Padilla WebsiteJim Padilla - Winning with Sales Teams YouTubeJim Padilla on LinkedIn Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dec 20, 2023 • 26min
How Greg Moran Applies AI and Innovation to Solve Real Problems for His Customers
Greg Moran, a serial entrepreneur, venture capitalist, and podcast host who has scaled multiple businesses and achieved successful exits. Greg shares his founder’s journey, from starting his first business at 23 with no experience and no contacts, to building and selling a HR tech company to a large private equity firm. He also reveals how he overcame challenges, pivoted his way to success, and leveraged his network and mentors to grow faster. Greg also discusses his current ventures, including his podcast, The Founder’s Journey, where he interviews other founders and provides insights and advice for scaling a business. Greg also shares his views on AI, blockchain, NFTs, and other emerging technologies, and how founders can stay focused on what matters most.Chapters:00:00:00 - Welcoming Greg Moran: Serial Entrepreneur & Venture Capitalist00:00:29 - Greg's Beginnings: From First Business at 23 to HR Tech Success00:03:26 - Mentorship: A Key to Greg's Entrepreneurial Growth00:04:55 - Teamwork & Collaboration: Foundations of Startup Success00:05:53 - Overcoming Startup Challenges with Mentor Guidance00:13:29 - Business Clarity: Staying Focused on What Matters00:20:45 - Exploring AI's Impact on Business and Tech Startups00:24:01 - Final Insights: Scaling a Business & Future of Tech InnovationsLinks And Resources:Greg Moran on LinkedInEvergreen Mountain Equity PartnersThe Founder's Journey PodcastAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!