How to Scale a Business How Bob Hutchins' Ethical AI Approach is Winning the Market
Bob Hutchins is a trailblazer in digital marketing and a sage in the realm of AI's impact on business and society. He takes us on a journey through his illustrious career from founding a cutting-edge digital agency to his current fascination with the ethical use of AI in marketing. He artfully intertwines psychology with marketing strategies, illuminating the path to more human-centric and ethical business practices. His insights into AI's transformative role in business and consumer engagement are not just thought-provoking but also a clarion call for a new marketing ethos. This episode is a must-listen for anyone intrigued by the fusion of technology, psychology, and ethical marketing practices. Join us as we explore the future of consumer engagement with a mastermind who's been at the forefront of the digital marketing revolution.
Chapters:
- 00:00:00 - Welcome & Introduction: Meet Bob Hutchins, Digital Marketing Maverick
- 00:00:44 - Bob's Path: From Digital Agency to AI Advocacy
- 00:04:36 - Melding Minds & Marketing: Psychology's Role in Modern Marketing
- 00:07:28 - Ethics in Marketing: A Human-Centric Approach
- 00:11:30 - AI Revolution: Transforming Business & Consumer Engagement
- 00:18:52 - Future Gazing: Bob's Predictions for AI in 2024
- 00:20:27 - Wrap Up: Key Takeaways & How to Connect with Bob
Links And Resources:
- Bob on LinkedIn
- Bob on Instagram
- Human Voice Media
- Amplafy Media
- Hector Santiesteban on LinkedIn
- Hector Santiesteban on Twitter
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