How to Scale a Business

Dustin Howes, a partnership nerd spreading the good word about performance marketing, joins us to unravel the intricacies of affiliate marketing and its transformative role in business expansion. Dustin delves into the art of forging strategic partnerships, the intelligent use of analytics, and the importance of maintaining robust relationships in the affiliate marketing ecosystem. He illuminates various misconceptions, underscores the vital need for honest and transparent promotions, and explores both the challenges and triumphs inherent in this evolving sector.Chapters:00:00:00 - Welcoming Dustin Howes to How to Scale a Business00:01:45 - Unpacking the Business Model of Affiliate Marketing00:03:04 - Exploring the Value of Affiliate Marketing in Business Growth00:05:05 - Identifying Businesses That May Not Benefit from Affiliate Marketing00:07:45 - The Crucial Role of Relationships in Affiliate Marketing00:08:19 - How Effective Affiliate Marketing Can Transform Your Business00:10:09 - Step-by-Step: Getting Started with Affiliate Marketing00:15:05 - The Untapped Potential of Affiliate Marketing for Businesses00:18:04 - Lessons from Failures in Affiliate Marketing00:19:22 - Wrapping Up: Key Takeaways and Contact InformationLinks And Resources:Dustin Howes on LinkedIn Ultimate Affiliate Program Checklist15-Minute Exploration CallPerformance Marketing ManagerPerformance Marketing with Dustin Howes on YouTubeAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Frank Mendoza, founder of Catalytics, sheds light on the transformative power of AI in the business world. From discussing the history and advancements in AI to exploring its ethical considerations and practical applications, Frank provides a comprehensive overview that demystifies AI technologies like ChatGPT and Dall-E. He delves into how AI can generate actionable insights, drive revenue growth, and creatively enhance branding and marketing strategies. Addressing both the potential and limitations of AI, Frank offers a balanced perspective on the technology's evolving role in various business contexts, making this episode a must-listen for entrepreneurs and business enthusiasts. Chapters:00:00:00 - Welcome! Introduction to Frank Mendoza and Catalytics00:02:08 - AI Through the Ages: Its Growth and Influence00:04:48 - Navigating the Ethical Landscape of AI00:07:37 - AI in Action: Transforming Business Strategies00:14:02 - Success in the Real World: AI's Business Triumphs00:19:05 - Tackling AI's Challenges: Hallucinations and Bias00:23:18 - Wrapping Up: Key Takeaways and How to Connect with FrankLinks And Resources:EmailFrank Mendoza on LinkedinFree Strategy SessionAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Carl Willis, founder of Simplicity Marketing, shares his diverse journey from his early entrepreneurial inklings to becoming a marketing maven. With a background as varied as financial advising, police work, and pastoral care, Carl brings a unique perspective to business growth and marketing. He discusses the importance of understanding human psychology in marketing, the power of perseverance through tough economic times, and leveraging past experiences as building blocks for success. His insights into tackling fear-based decision making and adopting a counterintuitive approach to business strategy during economic downturns are particularly compelling. Chapters:00:00:00 - Kicking Off: Unveiling the Story of a Marketing Visionary00:00:34 - From Law to Leadership: Charting an Unconventional Path00:03:14 - Learning from the Lows: Transforming Failures into Success00:05:30 - The Fusion Effect: Unique Skills Shaping Business Success00:07:14 - Conquering Business Fears: Strategies for Bold Decision-Making00:10:27 - Staying Ahead: Mastering the Art of Proactive Business Strategies00:13:36 - Vision in Focus: Achieving Success Through Clarity00:21:19 - Wrapping Up: Insights and Inspirations from Carl WillisLinks And Resources:Carl Willis on LinkedInSimplicity MarketingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We dive into the world of Justin Breen, a Wall Street Journal best-selling author and a coach with a unique approach to entrepreneurship. Justin shares his journey from being a sports editor to establishing a global community of visionaries, emphasizing the power of action, connectivity, and gratitude. His remarkable perspective on balancing family life with entrepreneurial ambition provides valuable lessons for aspiring business leaders. He is a big inspiration for those looking to redefine their approach to business and life.Chapters:00:00:00 - Welcoming a Visionary: The Start of a Transformative Conversation00:01:26 - Decoding the Visionary Mind: Traits for Success00:03:27 - Visionaries Shaping the Business Landscape00:04:03 - Action as a Cornerstone for Visionary Achievement00:06:06 - Identifying the Markers of Visionary Leadership00:07:37 - Entrepreneurship and Vision: A Synergistic Duo00:11:30 - Balancing Professional Ambitions with Family Values00:12:47 - Visionaries vs. Integrators: A Dynamic Contrast00:15:25 - Gratitude: A Visionary's Secret Weapon00:18:21 - Interpersonal Dynamics: A Visionary's Perspective00:20:52 - Wrapping Up: Reflections on Visionary ImpactLinks And Resources:Justin Breen on LinkedInWall Street Journal-USA Today Best-Selling Book "Epic Life"Do you have Visionary, Abundance, Investment Mindset?BrEpic Network Launch PartyPrivate Wealth Magazine feature on BrEpic Network connecting the world's top visionariesInterview with Strategic Coach Founder Dan SullivanInterview with Abundance 360 Founder Peter DiamandisInterview with Capability Amplifier Host Mike KoenigsInterview with Shannon Waller's Team Success on BrEpic NetworkInterview with Jay Abraham and Nick Sonnenberg on the growth of BrEpic NetworkInterview with Dave Will for Entrepreneurs' Organization EO 360 podcastInc. Column on how BrEpic became a global businessForbes Column on how BrEpic grows businesses exponentiallyBook a phone call with JustinBrEpic Communications LLC Instagram Epic Life by Justin BreenAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Step into the world of strategic innovation with Ulf Arnetz on the "How to Scale a Business" podcast, where we explore HowWe, the SaaS platform that's reshaping how CEOs tackle business challenges.Ulf, a seasoned entrepreneur with a rich history of transforming ideas into successful ventures, shares his journey and the inspiration behind HowWe. This episode promises a blend of personal entrepreneurial tales and a deep dive into a tool that's closing the technology gap for top executives. Discover the shortcomings of conventional strategic planning and the robust capabilities of HowWe that are redefining goal alignment and corporate efficiency. If you're looking to gain fresh insights into executive strategy and find out how technology is advancing leadership effectiveness, this conversation is for you!Timestamps:00:00:02: Bridgette introduces the podcast and Ulf Arnetz from HowWe.00:00:40: Ulf shares his background in IT and business ventures.00:02:24: Ulf describes the lack of digital applications for CEOs and HowWe’s solution.00:05:59: The pitfalls of current strategic initiative management methods are discussed.00:07:45: Benefits of HowWe from a CEO's perspective.00:10:15: The concept of trust within the HowWe system.00:15:52: Ulf explains HowWe’s top-down, bottom-up goal alignment.00:19:15: Ulf talks about his role in expanding HowWe in the US.00:23:15: Introduction of HowWe’s application in non-profit sectors.00:28:29: Ulf provides his contact information and final thoughts.Links And Resources:Ulf Arnetz on LinkedInHowWe WebsiteThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector Santiesteban sits down with Chris Norton, founder of Prohibition and host of the Socially Unacceptable podcast. Chris delves into his rich journey within the PR industry, from his educational roots to founding his own agency. He shares valuable insights on the essence of public relations, emphasizing honesty, speed, and controlling the narrative in crisis management. He also highlights the challenges and triumphs of scaling a business, transitioning from a practitioner to a business owner, and the importance of evolving with the industry. Chris's candid stories and expert advice make this episode a must-listen for anyone looking to understand the depths and dynamics of modern public relations.Chapters:00:00: Kickstart with Chris Norton - Unveiling the World of PR and Crisis Management00:02:10: Deep Dive into Crisis Response - Chris's Expert Take on Immediate Action00:04:15: Transparency in PR - Chris on the Power of Honesty in Communication00:06:20: Tackling Today's PR Challenges - Adapting to Digital Crises00:08:30: Mastering Social Media in PR - Effective Strategies for Online Crises00:10:45: Case Analysis: BP Oil Spill - Lessons from a Major Crisis00:13:00: PR and Marketing Harmony - Navigating Promotion in Times of Crisis00:15:30: Scaling PR Tactics for Small Businesses - Big Impact on a Small Budget00:18:00: The PR-Podcasting Crossover - How They Enhance Each Other00:20:45: Final Thoughts & 'Socially Unacceptable' - Connect with ChrisLinks And Resources:Chris Norton on LinkedIn Prohibition Prohibition Instagram TwitterSocially Unacceptable PodcastAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Rick Silva, a seasoned referral coach, unveils his innovative approach to scaling success in real estate. Diving deep into the art of networking, Rick shares transformative strategies that shift the focus from traditional lead generation to building meaningful relationships. His insights on the power of referrals, the significance of helping others, and the impact of personal branding provide a roadmap for real estate agents aspiring to elevate their careers. Rick Silva shares his wisdom for anyone looking to thrive in the competitive world of real estate through authentic and effective networking.Chapters:00:00:00 - Dive into the World of Networking with Expert Rick Silva00:02:30 - Mastering the Art of the Perfect Elevator Pitch00:03:45 - How to Find and Connect with Key Influencers in Your Field00:06:15 - Networking vs. Cold Calling: A Game-Changing Perspective00:08:50 - Solving Real Problems: The Key to Business Success00:11:25 - Secrets to Achieving Success Through Networking and Referrals00:13:55 - Helping Others: A Pathway to Personal Wealth and Fulfillment00:16:25 - Harnessing the Law of Attraction in Your Professional Network00:18:55 - Shifting Your Mindset for Collaborative and Mutual Growth00:21:30 - Exclusive Insights: Connecting with Rick Silva00:24:00 - Wrapping Up: Share Your Thoughts and Stay Connected!Links And Resources:Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Leart Zogjani delves into the intricate world of marketing and psychology, revealing how a data-driven approach can significantly impact business growth. He shares compelling stories and insights, including a unique case of fostering healthy competition in schools, demonstrating the power of understanding audience behavior and personality in crafting successful brand strategies. Zogjani's expertise in balancing creativity with hard data offers listeners a fresh perspective on how to navigate the complexities of modern marketing.Chapters:Links And Resources:Skins Agency Leart Zogjani on LinkedInLeart Zogjani on Facebook Leart Zogjani on InstagramAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Scott Goodrich delves into the transformative journey from concept to execution, shedding light on the critical role that structured systems play in bringing a business to its full potential. As he converses with Hector, they unravel the intricacies of entrepreneurial frameworks such as EOS, emphasizing the discipline required to scale effectively. They also examine the invaluable impact of coaching and the risks associated with going it alone. This engaging dialogue offers a treasure trove of insights for those ready to elevate their ideas to tangible achievements.Chapters:00:00:00 - Join us as we welcome Scott Goodrich, diving into the art of scaling a business00:02:31 - Discover the game-changing value of an efficient business system00:10:01 - Navigating Entrepreneurial Operating Systems (EOS) and ensuring your team is ready for success00:16:47 - Explore Rocket Fuel University and unlock the full potential of visionary-integrator dynamicsLinks And Resources:Scott Goodrich on LinkedIn Scott on Facebook: https://www.facebook.com/profile.php?id=100089920855059Scott's YouTube: https://www.youtube.com/channel/UCmuMug7haj8ySeM8Y6al9gAGrow Your Damn BusinessAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, we talk to Colten Nahrebeski, an entrepreneur with years of experience in market research and digital strategy. He tells us how he learned from the culture and people of Tokyo and Edmonton, and how that helped him understand different markets for global brands. He also explains how to use stories to connect with customers and show them the value of a brand. Listen in for some useful tips on how to be more engaging and authentic online in a competitive digital world.Chapters:00:00:00 - How to Use Messages on Your Website00:01:33 - My Story: From Crime to Marketing in Japan00:03:59 - How to Overcome Challenges and Reach Your Goals in Business00:08:12 - How to See the Big Picture in Business: Avoid Getting Stuck in Details00:10:33 - How to Make Your Website More Exciting and Effective00:11:50 - How to Connect with Your Customers Emotionally00:15:59 - How to Be Helpful and Valuable Online and Stand Out from the CrowdLinks And Resources:Colten Nhrebeski on LinkedIn ClickexAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!