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Sales Transformation

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Sep 30, 2021 • 7min

#162 S2 Episode 31 - Tips on How Sellers Can Start Their Day

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS00:44 Collin's everyday routine and how he does things to be in full-on mode01:28 Meditate the night before and getting proper sleep, here's why03:01 Journal practice and more that you should be on top of to boost overall mental performanceQUOTES01:46 "Making sure that you get proper sleep is essential. I can't tell you how many people in sales burn the midnight oil and go full hustle mode and don't get enough sleep. And that's just not the proper way to set yourself up for success."03:49 "Meditation is a huge piece of that morning routine, getting physical exercise is huge. But me, I'm a swimmer so I go swim with a masters program and then before I go in to the office, I go meditate again before I get ready for my day."04:17 "Throughout the day there are some other things that I do. Staying hydrated is so important I can't emphasize that enough. I drink a gallon plus of water everyday, I personally invested recently in a standing desk, it's been one of the best things that I've done."If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 
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Sep 29, 2021 • 31min

#161 S2 Episode 30 - From Almost Giving Up To Scaling A 100+ B2B SaaS Team with Hoyin Cheung

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS01:07 Hoyin's journey in entrepreneurship along with his failures and successes that shaped him to be the man he is today08:22 Hoyin's first pot of gold and his first song that was the right tune for him13:47 All about Remo.co and what they're all about22:33 Takeaways from scaling a fully virtual team to 6 to 100+27:44 How to connect to Hoyin and explore more about his thoughtsQUOTES06:17 "It's like, everyone has a song that they could sing to. Like something that's just really good at or is the right fit for them."10:36 "If you believe in it enough, or you worked on it enough, then you would get some good benefits later. No one makes money off of mediocrity, right? If you're doing something that everyone else is doing, there's barely any opportunity there."19:56 "Virtual office helped me achieve that statement, but when I found out that virtual events achieved it even better; it didn't matter what the opportunity was. It didn't matter if it was a virtual office or virtual event, all that mattered is that I achieved that goal."20:19 You don't get stuck on the idea, you're trying to pursue the output, the effect, the end goal. And I think that was actually what saved me because if I didn't have that it and I just said 'virtual office, virtual office, virtual office,' I would never have found virtual events"21:24 "At the end of the day, you're not creating the product for yourself. Which sounds obvious when you say it, but is actually really true. People fall into this trap all the time, that they're like 'oh it's just me, I'm building it so it's obviously for me.' So it's constant desire to go and ask for feedback."Learn more about Hoyin in the link below:LinkedIn - https://www.linkedin.com/in/hoyincheung/Website - Remo.co10% off code: COLPOD10OFFIf you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
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Sep 28, 2021 • 9min

#160 S2 Episode 29 - Be Customized To Win Larger Deals

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS00:09 How to be customized to win larger deals, follow these steps and make it your sales bible03:43 The right time to get back to prospects or leads with the right mindset, strategy, and options to move forward05:15 Why Collin prefers prospects choosing their own pathQUOTES00:27 "Now this can start at the very beginning of the sales process. And it looks like not using templated email messages provided to you by your manager or by the marketing department. Not sending generic DM's on LinkedIn. Be customized from the very beginning to stand out from everybody else that's making noise."01:43 "Stand out, use unique messaging, find ways to personalize, find some relevant things that you could tie in on what their initiatives are, the content that they're putting out, or the things that they are talking about to get the conversation going."04:08 "Give some unique opinions that feel specific to them."04:19 "Prospects don't want to feel like you're trying to force them into a box, which looks like, 'hey we offer package A B and C. Based on what you told me I think B would be best for you.'"06:04 "I like it to make it easy for my prospects to say, 'Hey it's not a fit, I'm not interested. We're gonna park this.' Because nobody wants to spin their wheels and people don't like to let you down. So if you make it easy for them to also just say 'No, we're not moving forward.' That's gonna save you a ton of time and is also gonna make you standout from everybody else who is high pressure..."Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 
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Sep 27, 2021 • 25min

#159 S2 Episode 28 - From Selling Cutco to Growth AE at Gong.io with Tom Alaimo

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS01:26 How Tom started his sales journey and being an introvert didn't stop him from learning and getting money to mastering the craft of sales08:00 Things you should consider before jumping into a new role12:46 Why podcasting is great for levelling up your sales game17:12 How Tom started podcasting with a friend to running it solo19:35 Why Tom is passionate about giving back to the sales community and why22:05 How to connect with Tom and get in his radarQUOTES06:57 "When you here that voice kinda like inside you at like 5 in the morning, it wakes you up and you can't get back to sleep. Or you're hanging by yourself in the morning or in the evening and it just something that gets a little too out there ... that's an indicator like 'somethings gotta change.'"09:07 "As I started to have tons and tons of conversations, it started to become more and more clear of what I didn't want. And that started to lead me to what I was passionate about and what I really did want. So at the end of the day, what I was really looking for was a place that really believed in what I was selling and was very passionate about it."16:07 "I think people are just a little bit overwhelmed with how to get started so they just do nothing. And the biggest thing I like to tell people is like, because most people don't get started with anything generally, we're talking about podcasting here, is because they're scared they're gonna suck at it. And I tell people, 'you are gonna suck at it and that's totally ok.'"16:34 "And if you get over that then you will get better over time, you'll interview more people, you'll find a little bit more of your own voice, you'll find your rhythm, and you'll level up personally and professionally through the activity."20:03 "The reason for the salespeople part is because one because that's what I know to do and that's the community that I'm in. But I distinctly believe getting into sales can change your life, right? And it did for me and it's one of those careers that, you know, there's not that many of them that the success that you have is equally determining how far that you can go."Learn more about Tom in the link below: LinkedIn - https://www.linkedin.com/in/tomalaimo/Email - thomasalaimo7@gmail.comPodcast - https://pod.link/1294132895If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
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Sep 24, 2021 • 36min

#158 S2 Episode 27 - Listening Zig Zigler CD's To Turning Customers Into Brand Evangelist with Wayne Mullins

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS02:09 The story of how listening to Zig Zigler CD's did a phenomenal job of selling sales to young Wayne and how his sales life followed from there04:20 What is "Automobile University" and why you should apply it in your life07:47 Three core things to look at to determine if a person is worthy of giving advice and why it matters18:21 All about Ugly Mug Marketing driven by Wayne's insatiable appetite to help others and be something better30:40 How to stop assuming you're either overdelivering or underpromising by following this shortlist33:44 Connect with Wayne and get ready to learn more how to create your own army of brand evangelistsQUOTES04:23 "Never get in your vehicle and go anywhere unless you're listening to something that's educational, something motivational, something that's going to fill your head with things that are useful. Things that you can use in your life, use in your career."06:16 "There's a big difference between advice and opinion. Any single person that walks into a room, any of your friends, any of your family, they can give you their opinion about what you should do at a certain situation. But those who can give you true advise, that's a different set of people."20:10 "There's a whole other aspect, and that is the ability to take existing customers and turn them into what we call 'evangelists.' So as a salesperson, with a little bit of intention, with a little bit of effort, I can take a customer and convert them into an evangelist. And the beauty of having evangelists have there for you whether as a company or as a salesperson is they go out and share your message, your name, with their friends and family."26:34 "You have the ability to turn those people with very simple actions into evangelists for you, and anyone listening to this would say that the easiest person for you to close is the person who came to as a referral, through word of mouth."29:41 "We just have to be disciplined, we have to take the time, we have to invest the time upfront to put those processes and systems into place. And again, the compounding effect over time is just significant."Learn more about Wayne in the link below: LinkedIn - https://www.linkedin.com/in/fireyourselfEmail - ariel@uglymugmarketing.comWebsite - https://www.uglymugmarketing.com/If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
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Sep 23, 2021 • 8min

#157 S2 Episode 26 - How Sellers Can Get Started in Creating Content

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS00:18 Are you a consumer or a creator? Why does this matter in sales?01:57 Collin's personal favorite way to start creating content is...02:41 A big misconception that you need to hear to believe03:43 Try other things like writing, making videos, and see where it gets you and how it can help exponentially05:33 Having your own podcast can solve a lot of the problems for youQUOTES00:40 "The social media platform of choice for B2B is LinkedIn, now on LinkedIn, find some creators that you get a ton of value from and reach out to them. Ask them if they're open to sharing some ideas or allowing you to pick your brain."02:05 "Take the things that you learn in your sales conversations, in your discovery calls, the things that you are hearing first hand from your prospects, and the problems that they have. And turn those into content ideas, how would you solve that problem, what is the impact of those problems. Things that you can put out there as content that will also attract your ideal clients."03:10 "Putting out content that's relevant that answers questions, that talks about solving problems, that provides problem to your ideal audience which should be the people you want to do business with."04:31 "Be yourself on the platform, share your original ideas, the posts don't even need to be long, alright? The best thing is just to get started, you can see which content does well. Don't get discouraged, okay? It's very easy to get discouraged."05:03 "There's a million reasons why a post can underperform and it doesn't mean because it's bad in content. And not everything you put out is gonna be fantastic, but creating a consistent habit and getting started, finding a rhythm that works for you, matching your message and your content that's gonna attract your ideal clients is the winning recipe for content."If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
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Sep 22, 2021 • 26min

#156 S2 Episode 25 - From Running Events To Loving A Hunter Role at Challenger with Jen Allen

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS00:52 Jen discusses her life going on towards sales and her current status in life04:10 The lessons learned and debunking the usual stereotypes of a "salesperson"10:26 Solving business problems for Jen is something that everyone should get into especially if you're in sales18:03 An interesting concept about people being overly concerned but is actually the complete opposite23:09 Final thoughts from Jen and how to connect with herQUOTES05:19 "Having a good sales leader can really make a big difference on whether you love the career or don't love the career."09:38 "I don't know what you think about sales but to me walking in a room that are completely skeptical of you, of why they're there, what you're even there for, who you are, what you represent, makes me want to get up in the morning and do this job. And I love going in changing someone's opinion about the way they look at their business.""Like someone else did the hard work to sell it. Now you just have to make sure you don't drop the ball. I wanted to be the person that convinced that company that you don't think you need."16:38 "That grit, that tenacity to be like 'I'm gonna go out and challenge people and get them to think differently,' is something we've always viewed as you either have it or you don't. I think the unfortunate thing is that we as organizations just don't tend to teach our people to behave that way. "17:40 "If I'm truly there as a seller to help my customer, I have to ask those hard questions because otherwise I'm just letting them sit in unnecessary cost and risk, and that's not being a good partner to our customers."Learn more about Jen in the link below: LinkedIn - https://www.linkedin.com/in/jenniferallen1121/Website - https://www.challengerinc.com/events/winning-the-challenger-sale/Podcast - https://pod.link/1559020842If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
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Sep 21, 2021 • 5min

#155 S2 Episode 24 - Have Your Own Sales Experience

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS01:01 Why the sellers need to have their own sales experience02:02 Examples of why sellers own sales experience can work03:09 Final thoughts as why your own sales experience can and will drive you to revenueQUOTES00:14 "These days there are so many opinions that get posted on social media, in podcasts, in books, blogs, courses, you name it. There's tons of ways to consume information and content about things that you maybe should or shouldn't do in your sales role."00:39 "Some of it's good, some of it's maybe not so good, but you need to be the judge to decide what is relevant to you and what is not."If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 
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Sep 20, 2021 • 31min

#154 S2 Episode 23 - A Path to Understanding The Sales & Marketing Side of The Coin

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS01:22 The how, when, and why Fred Diamond's transformation story is worth knowing05:07 How sales and marketing teams can work better together13:43 How marketing is a journey and how each experience enhances you in sales23:48 A huge miss for a lot of sellers and how to overcome that mindset27:23 How to reach Fred and get in touch with him as he's not a "busy guy" at allQUOTES06:50 "Any marketing stuff that is done well that doesn't help either drive revenue or whatever else the corporate goals might be, is truly a waste of time and money. And the problem is not every marketer understands that."10:40 "I'll be perfectly frank with you man, I think it's the other way. I think marketing really needs to understand what drives sales. I would say it's a 9 to 1 balance, and if the marketing people don't understand which is driving revenue, then they're basically wasting their companies money."14:19 "Sales is a process that's why one of the challenges is we measure sales these days but what's the journey? What has to happen at various stages and why does it happen? That's how you get better as a sales professional."22:31 "Make everyone you're talking to feel important. Imagine like they have a little placard on their chest that says 'make me feel important' because here's the number one rule in sales, 'it aint about you.'"26:09 "People are starting to realize that investing more on these type of things, in themselves personally are gonna help them perform better, you know? It's great to talk about all the tactics and social selling and how to negotiate better and all those things that are important, but if you take care of yourself personally, you're gonna be better at all those things."Learn more about John in the link below: LinkedIn - https://www.linkedin.com/in/freddiamond/Website - https://i4esbd.com/Email - fdiamond@i4esbd.orgIf you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris. 
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Sep 17, 2021 • 23min

#153 S2 Episode 22 - Knocking On Doors To Level Five Selling Aficionado with John Hoskins

Get your FREE Vidyard account and bonus Video Sales Process Playbook here!HIGHLIGHTS00:54 How John started out knocking on doors at a young age of 11 to a level five aficionado as he is today07:18 The when and the why John started making his amazing sales books10:52 The level five selling framework and how it works and why people believe in it15:45 The reason why level five sales experts are so important for sales companies to have and need to strive for21:13 Where and how to connect with John and get a chance to be a better version of you in salesQUOTES09:58 "The problem with most sales training is not its bad content, but there is no reinforcement, there's no follow up, there's no coaching, there's no practice. And 30 days later, everybody goes back to normal."10:30 "We really moved from an idea of event training to ongoing development, and more of a SAS model. Where you continue to develop as a salesperson, you never stop, you're leaning in micro bites as to big chunks. And you get lots of coaching and deep reinforcement and practice."14:19 "So the 3, 2, 1, those levels represent our claim to 60% of all calls you're scrapping waste. So if a company is spending 10 million dollars a year on sales and marketing, 6 million dollars is probably scrap and waste. It's not producing anything, no other functioning area in the company would tolerate that performance, but sales does."18:25 "Clients or customers will drive you into different levels, so all the customer wants to do is just, 'look, what does this cost?' you're gonna move right down to level two. And you need to think about how to navigate yourself out of that."20:13 "Because a great coach asks questions versus tells people what to do, it allows you to have that dialogue with that person. Because you have a common understanding of what good looks like."Learn more about John in the link below: LinkedIn - https://www.linkedin.com/in/johnphoskins/Website - https://levelfiveselling.com/Email - john@levelfiveselling.comCall/Text - 480-235-5582If you enjoy the Sales Transformation Podcast, please subscribe, share, and send us your feedback. Please make sure to rate us and leave a review on Apple. Learn more about Collin in the link below: LinkedIn - https://www.linkedin.com/in/collin-saleshustle/Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.

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