Sales Transformation #160 S2 Episode 29 - Be Customized To Win Larger Deals
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HIGHLIGHTS
00:09 How to be customized to win larger deals, follow these steps and make it your sales bible
03:43 The right time to get back to prospects or leads with the right mindset, strategy, and options to move forward
05:15 Why Collin prefers prospects choosing their own path
QUOTES
00:27 "Now this can start at the very beginning of the sales process. And it looks like not using templated email messages provided to you by your manager or by the marketing department. Not sending generic DM's on LinkedIn. Be customized from the very beginning to stand out from everybody else that's making noise."
01:43 "Stand out, use unique messaging, find ways to personalize, find some relevant things that you could tie in on what their initiatives are, the content that they're putting out, or the things that they are talking about to get the conversation going."
04:08 "Give some unique opinions that feel specific to them."
04:19 "Prospects don't want to feel like you're trying to force them into a box, which looks like, 'hey we offer package A B and C. Based on what you told me I think B would be best for you.'"
06:04 "I like it to make it easy for my prospects to say, 'Hey it's not a fit, I'm not interested. We're gonna park this.' Because nobody wants to spin their wheels and people don't like to let you down. So if you make it easy for them to also just say 'No, we're not moving forward.' That's gonna save you a ton of time and is also gonna make you standout from everybody else who is high pressure..."
Learn more about Collin in the link below:
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