Sales Transformation #157 S2 Episode 26 - How Sellers Can Get Started in Creating Content
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HIGHLIGHTS
00:18 Are you a consumer or a creator? Why does this matter in sales?
01:57 Collin's personal favorite way to start creating content is...
02:41 A big misconception that you need to hear to believe
03:43 Try other things like writing, making videos, and see where it gets you and how it can help exponentially
05:33 Having your own podcast can solve a lot of the problems for you
QUOTES
00:40 "The social media platform of choice for B2B is LinkedIn, now on LinkedIn, find some creators that you get a ton of value from and reach out to them. Ask them if they're open to sharing some ideas or allowing you to pick your brain."
02:05 "Take the things that you learn in your sales conversations, in your discovery calls, the things that you are hearing first hand from your prospects, and the problems that they have. And turn those into content ideas, how would you solve that problem, what is the impact of those problems. Things that you can put out there as content that will also attract your ideal clients."
03:10 "Putting out content that's relevant that answers questions, that talks about solving problems, that provides problem to your ideal audience which should be the people you want to do business with."
04:31 "Be yourself on the platform, share your original ideas, the posts don't even need to be long, alright? The best thing is just to get started, you can see which content does well. Don't get discouraged, okay? It's very easy to get discouraged."
05:03 "There's a million reasons why a post can underperform and it doesn't mean because it's bad in content. And not everything you put out is gonna be fantastic, but creating a consistent habit and getting started, finding a rhythm that works for you, matching your message and your content that's gonna attract your ideal clients is the winning recipe for content."
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