

Topline
Pavilion
The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.
Episodes
Mentioned books

Sep 21, 2023 • 9min
TOPLINE HOTLINE: Which SaaS metrics should I present to the board?
This week, the hosts discuss how to present to the board when you're still navigating product-market fit and the need to expand into new markets. Submit your question by using #Topline on LinkedIn or in the #function_CRO channel in Pavilion.

Sep 18, 2023 • 53min
E23: New CPI report, the impact of retention, and how to leverage CS
This week, the hosts talk about CPI increases, the impact of retention, how to effectively run customer success, and valuations.

Sep 14, 2023 • 8min
TOPLINE HOTLINE: Acquiring your first B2B customers
How do you acquire your first 10 B2B customers without funding? The hosts discuss reverse engineering, doing things that aren't scalable, and selling a solution.

Sep 11, 2023 • 59min
E22: Positive Economic Signals, Seasonality of Software Sales, and Aligning Objectives with Compensation
This week, AJ, Asad, and Sam discuss recent positive economic signals compared with the findings of Pavilion’s latest Pulse survey, the seasonality of software sales, variable compensation, and aligning company objectives with incentives.

Sep 7, 2023 • 6min
TOPLINE HOTLINE: Moving From Incentive-Based to Fixed Sales Compensation Models
Should you move to a fixed compensation model for your sales team? Will it hurt or help productivity? How will it impact your ability to recruit top talent?

Sep 4, 2023 • 46min
E21: The Return of the IPO Market, Why Early Stage Execs Should Study the Public Markets, Cultivating an Efficient Growth Mindset
The IPO market is heating up again, and AJ, Asad and Sam talk about lessons from Klaviyo, Instacart and Arm’s S-1s, why so many companies are shifting from a growth posture to a profitability posture, and why early stage founders and execs should be studying the public markets.

Aug 28, 2023 • 58min
E20: Go-To-Market Alignment, the Role of the CMO, the Return of Events and Anxiety
This week on Topline the hosts talk about the importance of a unified approach to go-to-market, dig deeper into the specific challenges CMOs are facing post-pandemic, and explore why so many companies are doubling down on their investments in events this year. They also touch on the growing number of people suffering from anxiety and explore the impact that has on the workplace and the role that companies have in helping people cope with it.

Aug 21, 2023 • 1h 2min
E19: Doug Camplejohn on Building Culture and the Future of People Query Language
This week, Doug Camplejohn, CEO of Airspeed joins the hosts to discuss the difference between building products and building culture, the true definition of workplace culture, and PQL (people query language). The group also touches on the lessons from Microsoft’s acquisition of LinkedIn, the rise of Slack, and how AI will integrate into our daily apps.

Aug 14, 2023 • 59min
E18: Building a Performance Driven Culture, Are SaaS Fundamentals Flawed?
This week, the hosts discuss how productivity and performance are impacted by remote work, whether companies should require their teams to return to the office, and how generational differences in attitudes towards work impact productivity and working patterns. They also check in on the state of the market, and Sam questions whether all of the fundamentals underpinning SaaS growth strategies are actually wrong.

Aug 7, 2023 • 43min
E17: Immaculate Disinflation, Surviving a Down Market, and The VC Reset
While there’s a lot of buzz around the economy improving, Sam, AJ and Sad talk about the behind the scenes conversations they’re having with other founders, why all signs point to another 9+ months of challenges, how they’re coping with the ups and downs, and how the VC world has been impacted.