TOPLINE HOTLINE: What does a solid first quarter look like as a new CRO?
Nov 16, 2023
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The hosts discuss the 30-60-90-day plan for new CROs and the need to make an impact early. They talk about the elements of a successful first quarter, including planning and engaging with stakeholders. They also discuss the importance of demonstrating investment, understanding unit economics, and grasping key metrics as a new CRO.
Focus on tactical changes and CEO support in the first quarter as a new CRO.
Conduct hands-on research, gather insights from stakeholders, and understand unit economics to excel as a new CRO.
Deep dives
Optimizing for Faster Impact as a New CRO
The podcast episode discusses how new Chief Revenue Officers (CROs) can optimize their first quarter in a fast-paced market. The hosts recommend moving away from traditional 30-60-90-day plans and instead focus on two key buckets: tactical changes that need to be made immediately and areas where the CEO's help is required. They emphasize the importance of hands-on research and gathering insights from both internal stakeholders and customers. The episode also highlights the need for CROs to understand the math and unit economics of the business, and explore the competitive landscape before starting the role.
Information Gathering and Orientation
The hosts suggest several tactics for new CROs to gather information and orient themselves in the organization. They recommend surveying the executive team, key peers, and the inherited team to understand what is working, what needs improvement, and the markers of success. It is also crucial for CROs to have conversations with customers to gain a new perspective on the go-to-market strategy, avoiding falling into an internal echo chamber. Additionally, they advise presenting the results of customer tours and sharing a resource request at the end of the initial 30 days to demonstrate the investment in the function and the need for potential changes in the organization.
In this episode of Topline Hotline, our hosts discuss 30, 60, 90-day plan for new CROs. What does a solid first quarter look like as a new CRO? Companies are looking to see impact sooner. And how does one make a strong first impression? Listen to this week’s mini-episode to hear what Sam, AJ, and Asad have to say.
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