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E30: The Truth about End User Spending

Nov 5, 2023
The podcast explores the dominance of SaaS in end-user spending, challenges faced by software companies, optimizing CAC, training teams, the impact of cybersecurity on startups, leveraging negotiation power, decrease in AE expenses, and increase in non-AE expenses.
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Episode notes
1
Introduction
00:00 • 2min
2
Growth of Software Companies and Challenges in Breaking Through the Market
02:11 • 15min
3
Optimizing CAC and the Importance of Training and Discovery
17:35 • 6min
4
Training teams, product quality, and managing resources in a challenging startup environment
23:22 • 5min
5
The Impact of Cybersecurity on Startups
28:13 • 7min
6
Leveraging Negotiation Power
35:34 • 12min
7
Decrease in AE expenses and increase in non-AE expenses
47:06 • 12min