Topline
TOPLINE HOTLINE: Re-engaging lost opportunities
Nov 9, 2023
The podcast discusses strategies for re-engaging lost opportunities, the challenges involved, importance of understanding customer needs, frustrations with automated outreach tools, significance of data in proving effectiveness of strategies, and whether to focus on closing lost opportunities or finding new ones.
10:33
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Quick takeaways
- A personalized and thoughtful approach is key when re-engaging lost opportunities, focusing on researching customer's current needs and offering a unique value proposition.
- While re-engaging lost opportunities can be worthwhile, it may be more efficient to prioritize finding new leads who have not already rejected your offering.
Deep dives
Re-engaging Lost Opportunities
When it comes to re-engaging older stale opportunities, the podcast suggests that a personalized and thoughtful approach is key. Instead of relying on automated outreach tools and generic cadences, it is recommended to invest time in researching the customer's current needs and offering a unique value proposition. While there may not be a magic campaign or specific thing that can guarantee high conversion rates, demonstrating initiative and addressing the customer's current pain points can make re-engagement efforts worthwhile. However, it is acknowledged that re-engaging lost opportunities can be challenging, and it may be more efficient to focus on finding new leads who have not rejected your offering in the first place.
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