The Revenue Marketing Report

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.   Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Andy Crestodina, Co-Founder & CMO of Orbit Media, discusses how to effectively use AI for content generation in B2B marketing. They focus on defining the target audience, improving AI-generated content through feedback and training, using a style guide, reassessing content strategy, and staying updated with industry trends.

Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.   Connect with Andy on LinkedIn: https://www.linkedin.com/in/andycrestodina/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.   Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success. Connect with Zee on LinkedIn: https://www.linkedin.com/in/jeremicz/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/  

Zee Jeremic, CEO of MASS Engines, shares a crawl-walk-run approach to familiarizing yourself with core metrics and why analytics isn't just for analysts. They discuss the importance of challenging comfort zones in marketing and how to coach individuals who are not comfortable with data and analytics. The chapter also emphasizes the importance of marketers understanding pipeline and bookings and suggests gradual change and collaboration with sales.

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. He shares his thoughts about why all go-to-market executives are at risk of losing their jobs during hard times and why it’s so important not to take things personally.   Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan flexes his statistics recall and shares some stats that should wake any marketer to the reality that data-driven decision-making is a requirement for CMOs. He also shares his vision of the future of marketing and why understanding your customers is more important than ever. For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/

Dan Frawley, Managing Director of Falmouth Ventures, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dan taps into his experience as a Top Gun fighter pilot, CEO, and Venture Capital investor to share the qualities of B2B companies that have continued to thrive during the latest economic downturn.   Connect with Dan on LinkedIn: https://www.linkedin.com/in/dan-frawley-10641/  For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jesse Ouellette, Founder of LeadMagic, and Camela Thompson discuss effective email prospecting in B2B marketing, emphasizing personalized outreach, diversification, and avoiding spam rates. They highlight the importance of collaboration between sales and marketing teams, ethical email practices, and delivering valuable content to ensure compliance and effectiveness.