Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why it’s important to speak the language other executives share and how to build trust in marketing data.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/   For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why the board tunes out sometimes and how you can reel them back in.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/    Check out PivotalPitch: https://www.pivotalpitch.com/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.   Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/   Check out PivotalPitch: https://www.pivotalpitch.com/ 

Explore the importance of storytelling skills in B2B marketing, resonating with executives beyond just numbers. Learn about the role of storytelling in data analytics, revenue-driven marketing leadership, quantifying marketing outcomes, and sales and marketing alignment for sustainable growth.

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

The podcast discusses the importance of communication and alignment between marketing and sales in B2B. They explore trust-building, lead generation and management, revenue operations, and challenges of product-market fit in B2B sales.

Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Dale shares the behaviors he would like to see from a new B2B marketing leader and what sales should do to make their onboarding easier.   Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalezwizinski/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares where marketers should focus in 2024 and why “vanity” metrics are meaningful. Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.   Connect with Rand on LinkedIn: https://www.linkedin.com/in/randfishkin/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/