The Revenue Marketing Report When Numbers Fail to Convince: Why Storytelling Skills are a Must in B2B!
Feb 20, 2024
Explore the importance of storytelling skills in B2B marketing, resonating with executives beyond just numbers. Learn about the role of storytelling in data analytics, revenue-driven marketing leadership, quantifying marketing outcomes, and sales and marketing alignment for sustainable growth.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Role of Storytelling in Data Analytics for B2B Success
03:03 • 3min
Navigating the Transition to Revenue-Driven Marketing Leadership
05:53 • 2min
Challenges of Quantifying Marketing Outcomes and the Role of Storytelling in B2B
08:18 • 3min
Importance of Sales and Marketing Alignment for Sustainable Growth
11:13 • 3min