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2min chapter
When Numbers Fail to Convince: Why Storytelling Skills are a Must in B2B!
The Revenue Marketing Report
Navigating the Transition to Revenue-Driven Marketing Leadership
The chapter emphasizes the need for leaders to prioritize revenue numbers in business leadership, highlighting the challenge of some leaders focusing on initiatives instead. It also discusses the emerging skill gap in marketing leadership roles, specifically in executive communications and aligning marketing strategies with business objectives.
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