Challenges of Quantifying Marketing Outcomes and the Role of Storytelling in B2B

Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.

Connect with Monique on LinkedIn: https://www.linkedin.com/in/moniqueolan/

Check out PivotalPitch: https://www.pivotalpitch.com/