Aligning Marketing Strategy with Sales Needs

Effective communication and alignment between marketing and sales is crucial for successful lead generation. Dumping a large volume of leads without proper alignment and quality assessment can be counterproductive and lead to over-hiring. Establishing a strong handshake between marketing and sales, where both teams are involved in conversations and have a clear understanding of each other's goals, can be a good starting point. Additionally, marketing should focus on enabling the sales team to generate awareness at a micro level while marketing handles awareness at a macro level. This could involve sales creating content and having marketing assist with editing. Building trust between marketing and sales is also key, as trust fosters collaboration and a willingness to adapt and change strategies when needed.