The Revenue Marketing Report Aligning Marketing Strategy With Sales Needs in B2B
Feb 14, 2024
The podcast discusses the importance of communication and alignment between marketing and sales in B2B. They explore trust-building, lead generation and management, revenue operations, and challenges of product-market fit in B2B sales.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Building Trust and Alignment Between Marketing and Sales in B2B
03:17 • 3min
Exploring Lead Generation and Lead Management Issues
06:22 • 2min
The Importance of Marketing to Sales Handoff and Revenue Operations in B2B
08:01 • 2min
Challenges of Product Market Fit and Scaling in B2B Sales
10:22 • 2min