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2min chapter
Aligning Marketing Strategy With Sales Needs in B2B
The Revenue Marketing Report
The Importance of Marketing to Sales Handoff and Revenue Operations in B2B
This chapter emphasizes the role of revenue operations in tying lead flow into sales and customer success, understanding conversion rates and data trustworthiness, and the significance of good data in identifying and solving problems in the customer lifecycle.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode