2min chapter

The Revenue Marketing Report cover image

Aligning Marketing Strategy With Sales Needs in B2B

The Revenue Marketing Report

CHAPTER

Challenges of Product Market Fit and Scaling in B2B Sales

The speakers delve into the difficulties faced by companies unaware of their lack of product-market fit, highlighting the significance of founder-led sales and implementing effective processes. They stress the importance of focused scalability and the need for setting realistic expectations.

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