Eric Westerkamp, CEO at CaliberMind, discusses the widening gap between CEOs and CMOs in B2B, challenges in demonstrating marketing's value to sales, navigating ROI hurdles, building trust through data-driven decisions, and exploring correlations in marketing activities on online advertising platforms.

Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Eric Westerkamp, CEO at CaliberMind, discusses incorporating AI into B2B workflows with host Camela Thompson. They explore using AI to analyze unstructured marketing data, extract insights from call recordings, and the role of standard machine learning algorithms in marketing.

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe discusses the importance of giving back and tips to support others in meetings. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some of the awkward moments as the only woman on leadership teams and some fantastic advice for getting your voice heard. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Debe Rapson, Fractional CRO & Co-Founder of Women in Revenue, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Debe shares some tips to make hiring women easier for small companies and how coaching tends to differ between male and female leaders. Connect with Debe on LinkedIn: https://www.linkedin.com/in/deberapson/ Women in Revenue: https://womeninrevenue.org/ For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why so many companies have their priorities backwards when it comes to marketing and their digital presence.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on why getting content marketing right in 2024 is more important than ever.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Jordan Koene, Co-Founder and CEO of Previsible, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Jordan shares his view on which trends in B2B marketing in 2023 weren’t a great thing for marketers going forward.   Connect with Jordan on LinkedIn: https://www.linkedin.com/in/jordankoene/   Learn more about Previsible: https://previsible.io/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/   

Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares his thoughts on what marketers need to know and change in the coming year.   Connect with Eric on LinkedIn: https://www.linkedin.com/in/eholtzclaw/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/