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The Revenue Marketing Report
Using AI & Machine Learning to Identify Your Ideal B2B Customer Profile
Apr 3, 2024
12:47
Eric Westerkamp, CEO at CaliberMind, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Eric shares why using advanced logic beats out traditional intuition-based profiling.
Connect with Eric on LinkedIn: https://www.linkedin.com/in/ericwesterkamp/
For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/
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highlights
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