The Revenue Marketing Report

Incorporating AI into B2B Workflows

Apr 3, 2024
Guest
Eric Westerkamp
Eric Westerkamp, CEO at CaliberMind, discusses incorporating AI into B2B workflows with host Camela Thompson. They explore using AI to analyze unstructured marketing data, extract insights from call recordings, and the role of standard machine learning algorithms in marketing.
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Episode notes
1
Introduction
00:00 • 5min
2
Exploring AI's Potential in Analyzing Unstructured Marketing Data
05:12 • 2min
3
Unlocking Marketing Potential with AI and Data Analysis
07:25 • 3min
4
Exploring the Role of Standard Machine Learning Algorithms in Marketing
10:36 • 5min