Eric Westerkamp

Eric Westerkamp, CEO at CaliberMind, discusses the widening gap between CEOs and CMOs in B2B, challenges in demonstrating marketing's value to sales, navigating ROI hurdles, building trust through data-driven decisions, and exploring correlations in marketing activities on online advertising platforms.

Eric Westerkamp, CEO of CaliberMind and a veteran in marketing analytics, delves into the chaos of marketing data. He highlights the 'data dumpster fire' many marketers face and offers practical ways to build trust in data storytelling. Emphasizing starting with specific reports, he shares insights on normalizing data across systems and combating unique job title variations. The conversation also touches on the revolutionary role of AI in marketing operations, improving customer journey mapping and enhancing overall efficiency.

Eric Westerkamp, CEO at CaliberMind, discusses incorporating AI into B2B workflows with host Camela Thompson. They explore using AI to analyze unstructured marketing data, extract insights from call recordings, and the role of standard machine learning algorithms in marketing.