The Revenue Marketing Report Why the Gap Between CEO & CMO Is Growing in B2B
Apr 8, 2024
Eric Westerkamp, CEO at CaliberMind, discusses the widening gap between CEOs and CMOs in B2B, challenges in demonstrating marketing's value to sales, navigating ROI hurdles, building trust through data-driven decisions, and exploring correlations in marketing activities on online advertising platforms.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Evolution of Collaboration Between Marketing and Sales in B2B Organizations
03:47 • 4min
Navigating ROI Challenges in Marketing
08:09 • 7min
Building Trust Through Data Understanding and Data-Driven Decisions
15:03 • 2min
Exploring Correlations in Marketing Activities and Online Advertising Platforms
16:43 • 3min