Growing Gap Between CMOs and CEOs

The growing gap between CMOs and CEOs is attributed to the increasing data-driven nature of organizations, particularly tech firms. CEOs and CFOs heavily rely on data for decision-making, focusing on metrics like net revenue retention and gross revenue. This data-driven approach contrasts with the challenges faced by marketers in showcasing the effectiveness of their strategies, especially in linking marketing efforts to revenue growth. The trust issue between CEOs and marketers arises from the difficulty in providing concrete data-driven evidence of marketing's impact on financial outcomes.