Why the Gap Between CEO & CMO Is Growing in B2B
The Revenue Marketing Report
Evolution of Collaboration Between Marketing and Sales in B2B Organizations
Exploring the historical separation and emerging collaboration between marketing and sales in B2B settings, focusing on challenges in demonstrating marketing's value to sales, and the shift towards closer alignment through tools and automation.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
