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7min chapter
Why the Gap Between CEO & CMO Is Growing in B2B
The Revenue Marketing Report
Navigating ROI Challenges in Marketing
This chapter explores the hurdles marketers encounter in aligning with sales cycles and quantifying ROI, particularly compared to sales. It discusses the disconnect between CMOs and CFOs in budgeting and the necessity for a data-driven approach to achieve precise ROI metrics.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode