3min chapter

The Revenue Marketing Report cover image

Why the Gap Between CEO & CMO Is Growing in B2B

The Revenue Marketing Report

CHAPTER

Exploring Correlations in Marketing Activities and Online Advertising Platforms

This chapter delves into the significance of tracking correlations in marketing activities, focusing on online advertising platforms such as LinkedIn. It emphasizes the need to evaluate the impact of ads on website traffic and search engine interactions to determine their efficacy in generating leads and conversions.

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