The Revenue Marketing Report

Jeff Loeb, Fractional CMO at Chief Outsiders, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Jeff shares his definition of ABM, the variations of ABM, and why cross-functional alignment is a non-negotiable with this strategy. Jeff Loeb is a B2B SaaS and technology CMO with a strong track record helping companies become category leaders and grow internationally from startups to billion-dollar businesses.  Jeff works closely with sales, product, and customer success teams to develop and execute winning go-to-marketing strategies.   Jeff orchestrates tailored strategies ranging from highly targeted ABX programs to high-velocity “land and expand” programs that accelerate new customer acquisition, drive customer growth, and decrease customer acquisition costs (CAC).   Jeff Loeb’s LinkedIn Profile: https://www.linkedin.com/in/jeffloeb/    Jeff Loeb’s YouTube Channel: https://www.youtube.com/@jeffreyloeb    Chief Outsiders: https://www.chiefoutsiders.com/profile/jeff-loeb   

Ian Michels, Sr. Technical Account Manager at Adobe, discusses common mistakes in marketing data presentations and how to engage CEOs effectively. The podcast explores aligning data reviews with strategy, emphasizing the importance of context, relevance, consistency, and standardized KPIs in marketing. It also highlights leveraging analyst insights, promoting transparency, proactive communication, and addressing shortcomings in team dynamics.

Ian Michels, Senior Technical Account Manager at Adobe, discusses the essential role of KPIs in B2B marketing. He highlights the importance of aligning KPIs with company objectives to drive sustainable growth and accountability. Ian delves into the significance of tracking lead conversion rates and understanding the effectiveness of marketing channels. He also emphasizes the need for regular data reviews and integrating data analysts into marketing teams to foster collaboration and enhance decision-making.

Ian Michels, a Senior Technical Account Manager at Adobe, joins host Camela Thompson to discuss crucial insights about data-driven marketing in B2B organizations. He highlights the signs that indicate a company's lack of commitment to data, emphasizing the importance of meaningful measurement. The conversation explores challenges marketing teams face in fostering a data-centric culture and evolving measurement practices. They stress aligning marketing metrics with revenue goals and the importance of relevant data presentation to executives for sustained growth.

Doug Bell, a Fractional CMO at Chief Outsiders, dives into the pressing data issues in B2B marketing. He highlights the urgent need for marketers to improve data hygiene and understand key metrics. Discussion revolves around the frustrations in managing complex marketing data and the importance of extracting actionable insights rather than striving for perfection. Bell also touches on budget accountability and the transparency needed in data management, while addressing the elusive 'dark funnel' of consumer behavior and its implications.

Doug Bell, a Fractional CMO at Chief Outsiders, dives into the future of marketing and the necessity of attribution. He emphasizes the importance of data-driven models to measure ROI in B2B marketing effectively. Doug discusses the intricate, non-linear buyer journeys and the challenges of applying traditional attribution models. He also highlights the complexities of managing marketing data and the need for actionable insights over striving for perfection. Ultimately, adaptability and robust strategies are crucial for staying competitive in the evolving marketing landscape.

Doug Bell, Fractional CMO at Chief Outsiders, discusses the misconception of marketing as a cost center and the challenges in demonstrating ROI to CFOs. The podcast explores the shift towards sales-led strategies, financial modeling in marketing operations, and the importance of quick adjustments in marketing strategies. A humorous take on ROI in marketing is included, along with an encouragement for audience engagement.

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares areas of the business that aren’t used to thinking through the customer’s lens and why missions and values need to be part of every day corporate life.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/ 

Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.   Connect with Z on LinkedIn: https://www.linkedin.com/in/zeislerconsulting/    For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/